Joel Wilbur, founder of Life of Luxe, shares his personal journey with whiskey and how he got into the world of spirits. He credits his grandfather for introducing him to whiskey, starting with Johnny Walker and blended scotch. Over time, Joel’s palate evolved, and he began exploring different brands and styles of whiskey. He eventually discovered his love for bourbon, starting with Pappy Van Winkle’s Family Reserve 20 Year Old. Joel also discusses the changing landscape of the whiskey industry, with prices skyrocketing and the limited availability of certain bottles.
Despite this, he still enjoys Scotch and Japanese whiskey, although he tends to gravitate towards sweeter options. Joel’s passion for whiskey extends beyond the enjoyment of the spirit itself, as he also focuses on giving back through his events and social club.
Joel Wilbur is the founder of Life of Luxe, a brand that brings like-minded people together through events and barrel picks. With a passion for whiskey and a desire to make a difference in the world, Joel has created a social club that not only celebrates the enjoyment of fine spirits but also focuses on giving back to those in need.
