Gavin talks with Peter Nevenglosky, a co-founder of Rare Character Whiskey and other spirits brands, discussed their shared love for food and drink, particularly whiskey.  They discussed the evolution of the cocktail culture in America, reflecting on how it shifted from a focus on showmanship and quality to a broader, more inclusive landscape. They also talked about their experiences with different types of whiskey and spirits, highlighting the evolution of cocktail menus and the challenges of introducing new drinks. Peter shared his journey of exploring independent bottling for American whiskeys and how it led to the launch of the Rare Character brand. They discussed the rapid success and passionate community that formed around the brand, as well as the brand’s pricing strategy and its various releases.