Gavin Linde and Chris Blandford discussed the significant changes in the whiskey market, highlighting a new era where consumers are more educated and prioritize quality.
This shift has also brought challenges, particularly with barrel picks, where palate fatigue makes thorough assessment difficult.
Starlight Distillery was praised for its innovative and passionate approach, distinguishing it from larger companies. Chris Blandford also detailed Kroger’s fair allocation system for Pappy Van Winkle and unique whiskey experiences.
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[UNKNOWN]: Thank you.
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[SPEAKER_04]: Welcome back everybody to another fun edition of the Rolex Whiskey Passion Project.
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[SPEAKER_04]: Today I have a gentleman I’ve been dying to talk to.
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[SPEAKER_04]: Let’s do the mover, shaker, weight loss, everything you name it, he sees it all.
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[SPEAKER_04]: Without further ado, who’s planned for welcome to the show, my friend, how are you?
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[SPEAKER_01]: Oh, thank you so much for having me, man.
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[SPEAKER_01]: I am wonderful.
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[SPEAKER_01]: I’m actually getting over an illness.
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[SPEAKER_01]: So if my voice sounds like I’m a little stoned, I promise I’m not.
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[SPEAKER_01]: It’s the stone from the, from the cold.
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[SPEAKER_03]: Oh, dear.
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[SPEAKER_03]: You know the things were going around.
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[SPEAKER_03]: I’ve been traveling a lot lately and people I back to coffin lungs on airplanes Coffee light waiting in like back to how it used to be uh, and now is in the grocery store the other night There’s a little girl is just sneezing on everything or mom was just watching like nothing and I’m like Yeah, that’s cool.
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[SPEAKER_04]: I’m just gonna weed it outside the store right now.
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[SPEAKER_04]: Hey, like we didn’t learn anything
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[SPEAKER_04]: And I know what I, for humanity’s sake, I had a hope in a prayer that would be a little cleaner, but like that’s gone.
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[SPEAKER_04]: But no, no, for what, what it was about year and a half, right?
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[SPEAKER_04]: Yeah, I mean, to be honest, I’m not gonna lie to you, it was pretty blissful.
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[SPEAKER_04]: Like, did not, like, agree.
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[SPEAKER_04]: Like I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m I’m
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[SPEAKER_04]: Yeah, I mean, that’s crazy.
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[SPEAKER_04]: Chris, you want to introduce yourself to the audience, tell them a little about yourself.
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[SPEAKER_01]: And then we, yeah, I am, first blame for it.
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[SPEAKER_01]: I am the adult beverage field specialist for Kroger.
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[SPEAKER_01]: So I cover about 114 grocery stores and then 63 individual liquor stores, for currently almost 64.
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[SPEAKER_01]: But yeah, I do all of the beer wine and spirit buying.
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[SPEAKER_01]: So if it has alcohol in it, it usually goes through me from anywhere, from doing stuff for big displays on the floor, big releases, events, you name it.
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[SPEAKER_01]: I’m kind of trying to be the mastermind behind a lot of it with an incredible team behind me to make it all happen.
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[SPEAKER_00]: I encourage you a lot of you been doing that for.
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[SPEAKER_00]: I have been doing, I’ve been in this field for, I guess, have been about 10, 11 years now.
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[SPEAKER_04]: All right, perfect.
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[SPEAKER_04]: This is what I was seeing.
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[SPEAKER_04]: Chris, who is that field like 10, 11 years ago?
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[SPEAKER_04]: Always skiing.
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[SPEAKER_01]: Buddy, I’ll tell you, man, it was so different.
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[SPEAKER_01]: I was talking about this and somebody the other day.
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[SPEAKER_01]: We have so much more of an educated consumer now than what we used to.
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[SPEAKER_01]: You know, that whiskey customer would just literally come in.
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[SPEAKER_01]: They would just pick up a bottle off the shelf, turn it around and be like, not made in Kentucky.
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[SPEAKER_01]: And then it was, you know, like most of the stuff that you were buying at that time
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[SPEAKER_01]: Yeah, like some of the best whiskey has gone from injury to injury.
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[SPEAKER_04]: But even would you say that the majority of consumers can 11 years, 11 years ago, we’re drinking and this is a rough term, but it’s just the reality.
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[SPEAKER_04]: They were dealing and just kind of like numb the pain of life.
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[SPEAKER_04]: Yes, I like fuck it.
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[SPEAKER_04]: I was gonna have a couple extra drinks and feel good because alcohol makes you feel good They went the right way pouring it in a gland care putting it up to the nose putting it back down Listening it up again putting it back down taking a sip swishing it around their mouth.
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[SPEAKER_04]: They were not doing
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[SPEAKER_01]: Buddy, I was talking about this the other day when I was doing a barrel picks.
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[SPEAKER_01]: I said barrel picks have even gotten very Aw, much different than it used to be because I said there was at one point in time and I won’t name these distilleries But do we were doing a barrel picks out of a solo cup in the back of a car like because there was there was no I mean, it needs to be pretty it was we were picking good tasting whiskey.
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[SPEAKER_01]: Then matter the clank airing that it came from whiskey Whisky tastes to just the same in a nice solo cup in the in the truck bed of a car
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[SPEAKER_04]: Well, it was interesting for me, you know, when I started doing barrel picks, a whopping seven years ago, you would lucky if they gave you three barrels to choose from.
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[SPEAKER_04]: Yeah, and now you come into this 10 and I’m like, are you fucking kidding me?
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[SPEAKER_04]: Yeah, I got it during Glenn.
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[SPEAKER_04]: I mean, you look at lack of a row of those salt teams and you’re burning through my entire palette.
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[SPEAKER_04]: And I’m just like, oh, yeah, you know, first round, you’re going to knock him down to five, then you’re going to knock him down to three, but we need you out in 40 minutes.
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[SPEAKER_01]: And then that’s right, and well then you might as well just give me number 10 because by the time I get there Yeah, we’re like gonna be the best.
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[SPEAKER_01]: I’m not gonna taste it any
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[SPEAKER_04]: Here’s a note card.
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[SPEAKER_04]: Hey, make sure you keep notes on it.
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[SPEAKER_04]: You know, but I remember, first time it’s like, you have an hour, this three barrels we’re going to get to know the barrels that they’re going to become like your children and then we’re going to make your choose one, but they’re all fucking amazing.
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[SPEAKER_04]: And now they’re like, hey, they’re 10.
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[SPEAKER_04]: And I’m like, well, how can that, that period is out the door?
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[SPEAKER_04]: They’re like, no, we want you to basically, we’re going to pigeonhole you into this lot.
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[SPEAKER_04]: And whatever, you don’t pick the next guys going to come in and we’re going to give him nine plus one.
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[SPEAKER_04]: Correct.
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[SPEAKER_01]: And then we’re going to keep, I don’t want to hold everyone here.
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[SPEAKER_01]: And yeah, I mean, you want to talk about heroes that the heroes are the ones who are because of their selections all day long, man.
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[SPEAKER_01]: They’re, let’s all get more wind.
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[SPEAKER_04]: I mean, I eat it.
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[SPEAKER_04]: I had one year.
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[SPEAKER_04]: In Kentucky, where I showed up in the morning and did Barrow Pick 1, and I’m not going to name these companies.
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[SPEAKER_04]: I’m the same.
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[SPEAKER_04]: Dad, Dad, we went to the second place.
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[SPEAKER_04]: And my assumptions, since the second place had a really large estate, that there was going to be some kind of food available before we go into the Barrow Pick.
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[SPEAKER_04]: There’s more, yeah, they’re used to be.
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[SPEAKER_04]: And so we go there and we get a tour of this phenomenal property and then they say, oh, are we going to go for lunch?
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[SPEAKER_04]: And the choices for lunch was a fried chicken sandwich or a cranberry chicken salad sandwich or a cheese plate.
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[SPEAKER_04]: I’m now going to do that with one of those three lunch choices and a bag of fries of a Diet Coke maybe.
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[SPEAKER_04]: And then I’m going to go down and I’m like, oh, this is going to be bad.
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[SPEAKER_04]: Anyway, I go with the cranberry chicken salad sandwich because I figure I’m going to have some starch to it.
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[SPEAKER_04]: I can settle my stomach.
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[SPEAKER_04]: And then we go into that barrel tasting, which was a blending
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[SPEAKER_04]: then I had promised another distillery that we would just stop by.
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[SPEAKER_04]: No barrel pick, just stay high because we’re in the neighborhood.
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[SPEAKER_01]: So we have I don’t know what that means in this industry.
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[SPEAKER_04]: Yeah, so we get there four o’clock in the afternoon.
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[SPEAKER_04]: We started at 10 a.m. And they bring out all this great vintage whiskey.
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[SPEAKER_04]: Yeah.
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[SPEAKER_04]: And like the first one that touched my throat might as well have just been acid.
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[SPEAKER_04]: Because that’s what it felt like.
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[SPEAKER_04]: Like I was like, oh god, like I think like I think my Adams apple has expanded and it’s shutting my throat down.
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[SPEAKER_04]: It’s saying like no more.
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[SPEAKER_04]: No, we’re good.
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[SPEAKER_04]: You’re stuck.
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[SPEAKER_04]: Yeah, yeah, I’m like six tips tips to I’m like all right cool five o’clock.
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[SPEAKER_04]: We go and then I cool now we’re going for dinner and we’re going to this cool Italian restaurant.
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[SPEAKER_04]: Oh my god, carbohydrate.
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[SPEAKER_04]: This will be great to settle my stomach.
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[SPEAKER_04]: And you know, you’ve done this.
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[SPEAKER_04]: It’s not like you’re hammered.
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[SPEAKER_04]: It’s the cast strength whiskey.
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[SPEAKER_04]: What it does to your body.
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[SPEAKER_04]: It’s like, literally, just, it’s just, it’s making your body fight.
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[SPEAKER_04]: See that white proporal.
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[SPEAKER_04]: Look, I’m not drunk.
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[SPEAKER_04]: I mean, I’m, oh my god.
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[SPEAKER_04]: What are you pouring in here?
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[SPEAKER_04]: So we go for this Italian dinner and I think being not paying attention and not really
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[SPEAKER_04]: Look, smart thinking, I’m like, I’m going for quantity.
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[SPEAKER_04]: So I go for a chicken parm with pasta.
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[SPEAKER_04]: Chris, I take one fucking bite in the tomato sauce, cut through my throat.
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[SPEAKER_04]: To a point that I actually started tearing up, I feel like, you know, yeah, I’m like, I have not okay.
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[SPEAKER_01]: I’m having the worst acid and ingest in my life.
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[SPEAKER_04]: and then like I had to walk out of the dinner and go walk around and like fake smoke and when I say that breathe in, breathe out like into your lungs and out, breathe in, breathe out.
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[SPEAKER_01]: I had the same thing where I’ve gone during the event and everybody’s like feeding these this like really this great whiskey, great whiskey.
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[SPEAKER_01]: And then I had the same thing.
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[SPEAKER_01]: I had to get up and like walk out and walk around that like, no, no, my stomach is dying right now.
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[SPEAKER_04]: And I was saying that trip I was staying at the moxty and you know they got the Mexican restaurant in the bottom there And I’m like, is there any possible way you can make me a burrito with just eggs, cheese and potatoes Yeah, and it was in my heart nine thirty at night and I sat on my room and I just sat there eating that I’m like I hope this can make my stomach normal
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[SPEAKER_04]: and it did help for sure.
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[SPEAKER_04]: And then the next day I was going to hang out with Christian at Starlight.
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[SPEAKER_04]: And I’m just like, I got the increases I gave.
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[SPEAKER_04]: You know, he’s all excited.
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[SPEAKER_04]: We were friends from day one.
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[SPEAKER_04]: I mean, you know, I did, when I first met him, I called them.
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[SPEAKER_04]: I called the whisky industry blockbuster and I called Starlight Netflix.
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[SPEAKER_04]: And I’m like, these guys are like so fucking ahead of it.
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[SPEAKER_04]: And they’re so passionate and like, they haven’t just rub.
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[SPEAKER_04]: This family is gonna disrupt the whiskey world because they’re all doing stuff like from 1984 still.
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[SPEAKER_04]: These dudes are not.
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[SPEAKER_01]: No, they are.
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[SPEAKER_01]: They’re absolutely doing something.
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[SPEAKER_01]: They’re totally different.
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[SPEAKER_01]: Oh.
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[SPEAKER_01]: I’m so glad he said that.
09:40.259 –> 09:43.463
[SPEAKER_01]: I literally just speak their praises that they’ve been doing something.
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[SPEAKER_01]: Everybody needs to get behind now because I’ll tell you they’re gonna really take off to something really special.
09:49.745 –> 09:53.691
[SPEAKER_04]: And you know that saying it couldn’t happen to a nicer group of people, my job.
09:53.731 –> 09:54.652
[SPEAKER_04]: Big enough of the family.
09:55.113 –> 09:55.373
[SPEAKER_04]: It is.
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[SPEAKER_04]: Like, like the most humble, appreciative family, knowledge, skills, craft, everything.
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[SPEAKER_04]: It’s just like, this is Netflix of whiskey, guys.
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[SPEAKER_04]: If you want to see in my humble opinion, what it takes to not be as beholden to the finances of it, which is a big part of any business.
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[SPEAKER_04]: and just purely making product out of love, which happens to be amazing product, and that will build the brand, it’s Starlight.
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[SPEAKER_04]: And I remember that day, walking in and Chris seems like, I’m like, rough, bro, and he’s like, all right, just a little towards him.
10:30.560 –> 10:34.284
[SPEAKER_04]: And then his dad comes in and he’s like, oh, fuck now, I want you to try this.
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[SPEAKER_04]: I want you to try that, and it was actually, it was good, and I was like, you know what, I’m good, as long as you don’t mind me throwing the rest out on the floor, like, you don’t care, I’ll sit with you forever, you pour, and we’ll have a great time.
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[SPEAKER_01]: No, and they’ll do that all day long and they’re absolutely okay to spend the whole day with you, just teaching you about whiskey and their process and their family and their property and like that is the I would say the epitome of like what if farm to bottle really looks like and I mean they’re they’re just doing it better than I’d say that any other small craft is still very out there like you want to talk about doing it right they’re doing it right
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[SPEAKER_04]: From back to that word, the finances, you know, like you and me get to meet with like major companies and those real companies that are beholden about money, how much money, how many barrels are you going to make and sell this year?
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[SPEAKER_04]: What are you going to sell sell sell sell sell sell sell?
11:22.622 –> 11:23.383
[SPEAKER_04]: You’re going to start a life.
11:23.523 –> 11:25.026
[SPEAKER_04]: They can give a shit if they sell a bottle.
11:25.507 –> 11:25.708
[SPEAKER_04]: Nope.
11:26.489 –> 11:28.112
[SPEAKER_04]: That’s a lot of property if they need to.
11:28.801 –> 11:33.308
[SPEAKER_04]: Yeah, they’re like, they’re like, hey, we love making whiskey.
11:33.348 –> 11:34.450
[SPEAKER_04]: We’re back making whiskey.
11:34.470 –> 11:37.274
[SPEAKER_04]: We didn’t make whiskey for many years, you know, with the family history.
11:37.515 –> 11:38.576
[SPEAKER_04]: We’re back making whiskey.
11:38.797 –> 11:39.278
[SPEAKER_04]: We love it.
11:39.979 –> 11:44.085
[SPEAKER_01]: No, and that’s the other day I was talking, looked at somebody like them.
11:44.686 –> 11:51.417
[SPEAKER_01]: And you say, you know, right when they started, you know, roughly 10 years ago, whatever, people go back, oh, I can’t drink the can’t drink them.
11:51.437 –> 11:52.518
[SPEAKER_01]: They were young whiskey, man.
11:52.558 –> 11:53.560
[SPEAKER_01]: Everybody has a start.
11:53.540 –> 11:55.183
[SPEAKER_01]: Everybody has two-year-old business.
11:55.203 –> 11:58.129
[SPEAKER_01]: Everybody has three-year-old whiskey at one point in time in their career.
11:58.229 –> 12:00.112
[SPEAKER_01]: Everybody said that’s hot and that’s rough.
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[SPEAKER_01]: But what happens to whiskey?
12:02.937 –> 12:03.759
[SPEAKER_01]: It’s better with hot.
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[SPEAKER_01]: It gets better with age.
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[SPEAKER_01]: Get it now.
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[SPEAKER_01]: Look at this 10-year-old bottle that they just put out.
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[SPEAKER_01]: Oh my gosh, it’s delicious, man.
12:09.470 –> 12:10.051
[SPEAKER_01]: It’s delicious.
12:10.071 –> 12:12.375
[SPEAKER_01]: Who else is putting out 10-year-old of their own?
12:12.355 –> 12:27.523
[SPEAKER_04]: So I also think that because of their classical training, that they’re finishing and they come to finishing, like, I’ve been there when Christians have been getting barrels come in.
12:27.964 –> 12:31.330
[SPEAKER_04]: I’m all around the world, you know, and he’s like, I want to just play with this.
12:31.370 –> 12:33.594
[SPEAKER_04]: I’m the throw from my liquid in there and see what happens.
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[SPEAKER_04]: I got a feeling.
12:34.415 –> 12:35.798
[SPEAKER_04]: I got a feeling.
12:35.778 –> 12:44.432
[SPEAKER_04]: And you just like, oh my, I mean, I remember like, I tasted those with those Brazilian, what Amarana, you, I tasted that with him five years ago, before I really, I’m Arana.
12:46.776 –> 12:51.424
[SPEAKER_01]: And now you all can go to the warehouse sometimes and you’re like, Oh, man, there’s a wrong brown of arrows in here.
12:51.792 –> 12:54.698
[SPEAKER_04]: Yeah, you know, it’s like it’s insane what they’re doing.
12:54.899 –> 12:55.179
[SPEAKER_04]: All right.
12:55.199 –> 12:56.021
[SPEAKER_04]: Enough about Christian.
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[SPEAKER_04]: I love him.
12:56.462 –> 12:57.404
[SPEAKER_04]: We’ve given you enough Chris.
12:57.745 –> 12:58.426
[SPEAKER_04]: I didn’t mean to.
12:58.446 –> 13:01.172
[SPEAKER_04]: It was a story about high acid whiskeys and we love you, buddy.
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[SPEAKER_04]: Back to you.
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[SPEAKER_04]: Sorry.
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[SPEAKER_04]: The Chris, let’s go back to the journey.
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[SPEAKER_04]: So obviously whiskey wasn’t the same 11 years ago.
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[SPEAKER_04]: For you were you a whiskey drinker 11 years ago?
13:11.755 –> 13:12.957
[SPEAKER_01]: Yeah, absolutely, man.
13:13.017 –> 13:18.286
[SPEAKER_01]: I was probably not as well versed in the history of whiskey when I first got into it.
13:18.767 –> 13:23.394
[SPEAKER_01]: I was just new what I liked and then, you know, it’s kind of like a, you gave a sell.
13:23.715 –> 13:29.805
[SPEAKER_01]: Like crack it crack for the first time when she started into me like, oh wow, huh, there’s all of this taste like this with, by the way, it doesn’t.
13:30.165 –> 13:33.371
[SPEAKER_01]: Just because that wall is 60 feet long, there’s not many to everything in those models.
13:33.391 –> 13:35.434
[SPEAKER_01]: Stayed six times, clearly the same, okay?
13:35.414 –> 13:41.028
[SPEAKER_01]: Um, there’s so many, there’s so many great whiskeys on the shelf and, uh, you know, the best.
13:41.048 –> 13:45.078
[SPEAKER_04]: When you started, when you started smoking crack, I mean, I’m sorry, drinking whiskey.
13:45.238 –> 13:45.699
[SPEAKER_05]: Yeah.
13:46.000 –> 13:51.313
[SPEAKER_04]: What was the first one that, like, jumped out of you like, wow, they have, I am not what I’ve used to drinking.
13:51.513 –> 14:10.332
[SPEAKER_01]: absolutely so like the very first one that did it for me so you know my dad uh my dad love whiskey growing up and eventually he stopped years ago but I always remembered like you know sneaking under the cover and like um like taking a whisk it and he always drank like anything rocked but you know straight from a plastic one’s up a bottle.
14:10.312 –> 14:14.519
[SPEAKER_01]: It was instantly like, oh, these aren’t, you know, I’m never going to be a whiskey fan.
14:14.539 –> 14:20.369
[SPEAKER_01]: So I was like probably 22, 23, nobody else working for had a meeting out of burn high enforced.
14:20.829 –> 14:23.834
[SPEAKER_01]: We had a big break and like, hey, let’s all walk over the gym beam.
14:23.854 –> 14:25.717
[SPEAKER_01]: This was right before the bourbon boom went up.
14:26.138 –> 14:29.303
[SPEAKER_01]: Like back in the day, gym beam kind of had this like candy dispenser type of thing.
14:29.323 –> 14:32.709
[SPEAKER_01]: You just like stuck through the glass and you pressed a button and it would just spit out.
14:32.929 –> 14:34.632
[SPEAKER_01]: Sample was cute and thought was,
14:34.612 –> 14:37.856
[SPEAKER_01]: Wow, no, it would go in and we’re like, oh, man, you’ve got to try this.
14:37.876 –> 14:40.198
[SPEAKER_01]: It was like, I don’t want whiskey, like whiskey’s awful.
14:40.338 –> 14:41.480
[SPEAKER_01]: It’s horrible.
14:41.840 –> 14:43.222
[SPEAKER_01]: And they’re like, no, no, just try this one.
14:43.242 –> 14:46.105
[SPEAKER_01]: And then it was basil, and I cried it and I was like, oh, hold on.
14:46.986 –> 14:49.248
[SPEAKER_01]: That doesn’t taste like what I used to speak away from my dad.
14:49.268 –> 14:50.250
[SPEAKER_01]: And back in the day.
14:50.930 –> 14:54.414
[SPEAKER_01]: And that was that first cut, and I was like, huh, and this is like sweet.
14:54.494 –> 14:56.176
[SPEAKER_01]: It’s kind of like, this is kind of fun.
14:56.236 –> 14:58.459
[SPEAKER_01]: So then it was that, like, opened it all up.
14:58.499 –> 15:00.501
[SPEAKER_01]: And I was like, why now I have to taste everything.
15:00.667 –> 15:23.822
[SPEAKER_04]: uh… twelve-year clearly uh… problem journey back here with my uh… background uh… you can see my heart you know now we’re back in you know time hot tub time machine that’s a updated open your eyes you’re in the industry now uh… whiskey is definitely not what it was in your job capacity and then
15:24.832 –> 15:30.740
[SPEAKER_04]: What would you say eight years ago, things start to change where there’s all of a sudden more demand?
15:31.181 –> 15:35.266
[SPEAKER_01]: Yeah, I think I got into it right at the right before just exploded.
15:35.607 –> 15:43.037
[SPEAKER_01]: And then all of a sudden, people were just stuff that we would see sitting on the shelf man when I first kind of into my very first story we were just stocking on my ceiling on the shelf.
15:43.637 –> 15:47.242
[SPEAKER_01]: And then all of a sudden, people were just coming in and just like, taking these bottles off.
15:47.262 –> 15:49.846
[SPEAKER_01]: And I wasn’t, I knew it wasn’t trying to say.
15:50.026 –> 15:52.549
[SPEAKER_01]: Like, you know, it began, I mean, the owner was on the hoods.
15:52.570 –> 15:53.691
[SPEAKER_01]: 50 bucks.
15:54.127 –> 16:05.289
[SPEAKER_04]: Okay, could you know like, you know, there’s still all those stories that you could walk in, you know, and there’d be puppies just sitting on the shelf nobody would spend $79 or 59 bucks on that that’s ridiculous.
16:05.930 –> 16:07.594
[SPEAKER_04]: Yeah, that was at an aged whiskey.
16:08.155 –> 16:11.882
[SPEAKER_01]: That was right before, you know, that they pretty much already kind of.
16:11.862 –> 16:13.984
[SPEAKER_01]: Cook that off the shelf right before I got into it.
16:14.104 –> 16:16.987
[SPEAKER_01]: But what I can say is like Rock Hill was on the shelf.
16:17.027 –> 16:18.348
[SPEAKER_01]: Elmer Tilly was on the shelf.
16:18.448 –> 16:20.390
[SPEAKER_01]: And Henry McKinna was one of those ones.
16:20.430 –> 16:22.032
[SPEAKER_01]: Like I remember just liking that.
16:22.052 –> 16:22.913
[SPEAKER_01]: And it was kind of like this.
16:23.233 –> 16:26.656
[SPEAKER_01]: What I always said like this hidden hidden gym for the longest time.
16:26.716 –> 16:34.204
[SPEAKER_01]: Because it was an age state of whiskey and it was man that gosh, I think at that point in time it was $29 for a 750 of 10 year away.
16:34.264 –> 16:39.709
[SPEAKER_04]: I’m going to hold you on that on this on that number for a second because it’s not crazy.
16:39.841 –> 16:41.664
[SPEAKER_04]: That’s for $29.95.
16:43.086 –> 16:45.589
[SPEAKER_04]: Everybody was made whole financially.
16:46.050 –> 16:47.932
[SPEAKER_04]: Yep.
16:47.953 –> 16:52.980
[SPEAKER_04]: You know, I don’t know if the juice cost $3 in the bottle costs $4, which I’m seven.
16:53.400 –> 16:54.922
[SPEAKER_04]: And the shipping was another dollar.
16:54.942 –> 16:56.605
[SPEAKER_04]: I got them eight to the distributor.
16:56.945 –> 16:57.987
[SPEAKER_04]: The distributor then.
16:58.027 –> 17:00.811
[SPEAKER_04]: They sold a distributor for 13.
17:00.831 –> 17:02.914
[SPEAKER_04]: The distributor told it to be for 16.
17:02.934 –> 17:03.795
[SPEAKER_04]: Yeah.
17:03.875 –> 17:05.337
[SPEAKER_04]: It’s $29.99 in the shelf.
17:05.838 –> 17:09.443
[SPEAKER_01]: And now I think we’re at 70 bucks.
17:11.600 –> 17:13.844
[SPEAKER_04]: Hey, there’s a juice still cost $3 from the car.
17:13.864 –> 17:15.406
[SPEAKER_04]: That’s what it’s still cost $4.
17:15.807 –> 17:16.768
[SPEAKER_04]: But who knows, man.
17:16.788 –> 17:17.329
[SPEAKER_04]: Much higher.
17:17.409 –> 17:18.832
[SPEAKER_04]: So you like, hey, we can add a 10.
17:19.272 –> 17:21.075
[SPEAKER_04]: We can get to zero in the three.
17:21.556 –> 17:23.840
[SPEAKER_01]: I think we’ve all joked about it for a while with them.
17:23.920 –> 17:25.623
[SPEAKER_01]: But they haven’t held the white label.
17:25.683 –> 17:29.068
[SPEAKER_01]: The six year old bottle and bond white labels, 14.99.
17:29.048 –> 17:44.273
[SPEAKER_01]: all day like you talk about one of the best deals for whiskey was that white label bottle and bond six years old for fifteen dollars and then all the sudden it disappears it comes back out seven years later and now it’s like fifty bucks a bottle for seven year old month.
17:44.253 –> 17:47.259
[SPEAKER_04]: And you’re like, wait, did they take us to a steam bath?
17:47.300 –> 17:48.462
[SPEAKER_04]: Yeah, what did you do?
17:48.482 –> 17:52.250
[SPEAKER_04]: It’s like, what was the added value on this thing?
17:52.270 –> 17:56.700
[SPEAKER_04]: Is it the face of whiskey thing a lifestyle change?
17:56.760 –> 17:57.522
[SPEAKER_04]: It costs more.
17:57.742 –> 17:58.885
[SPEAKER_04]: What can it have?
17:59.045 –> 18:02.312
[SPEAKER_04]: It’s like, but yeah, I mean, up.
18:02.883 –> 18:10.712
[SPEAKER_01]: you’re seeing that whole change in this whole market of how that how that crowd just went from tearing everything off the shelf.
18:10.812 –> 18:15.798
[SPEAKER_01]: I mean man, when that first started, you could practically even start a rumor and people just came in and bought.
18:15.838 –> 18:19.001
[SPEAKER_01]: There was a rumor, I don’t know if you remember old granddad was going off the shelf.
18:19.422 –> 18:21.704
[SPEAKER_01]: Old granddad won 14, they were taking off the market.
18:22.145 –> 18:27.471
[SPEAKER_01]: Dude, oh my gosh, you would have people coming in and drove on the bad by the case, bad by the case, bad by the case.
18:27.491 –> 18:29.413
[SPEAKER_01]: Then all of a sudden there’s another room like,
18:29.393 –> 18:31.677
[SPEAKER_01]: No, that was just a rumor our bad guys.
18:32.759 –> 18:33.580
[SPEAKER_01]: Don’t worry about it.
18:34.462 –> 18:51.351
[SPEAKER_04]: Well, the big one was you know Game of Thrones They released all the Scotch whiskey the people said you have the full set this is gonna be worth a fortune I think they worth like $60 now for the full
18:52.985 –> 18:55.028
[SPEAKER_04]: It’s like, you know, back in the day, we were really late.
18:55.048 –> 18:55.949
[SPEAKER_04]: It came out like that.
18:55.969 –> 18:58.953
[SPEAKER_04]: God, to get the O barn, you’ve got to get the black one.
18:59.314 –> 19:00.776
[SPEAKER_04]: Like that, I’m like, are you nuts?
19:01.397 –> 19:02.799
[SPEAKER_04]: Like, this is silly people.
19:03.199 –> 19:08.967
[SPEAKER_04]: But I think it’s like, you also got in at this time where the Facebook private groups were a big deal.
19:09.508 –> 19:09.929
[SPEAKER_04]: Yeah.
19:10.009 –> 19:11.691
[SPEAKER_04]: The flipping was insane.
19:11.711 –> 19:16.758
[SPEAKER_04]: And people were just moving bottles, like nobody’s business.
19:16.898 –> 19:21.625
[SPEAKER_04]: And literally, no disrespect to some of these brands that were being flipped.
19:21.605 –> 19:29.801
[SPEAKER_04]: they weren’t good and they should never have been, but there was this like false sense that there was something that it wasn’t even the scarcity.
19:29.841 –> 19:33.168
[SPEAKER_04]: It was like, oh, oh, I can make two dollars on that.
19:33.489 –> 19:41.605
[SPEAKER_04]: But if you multiply that by 40, now I made $80 and you just like, but that’s a lot of effort to move bottles around because actually legal to do that.
19:41.669 –> 19:43.051
[SPEAKER_01]: Yeah, there’s a lot of effort.
19:43.071 –> 19:44.454
[SPEAKER_01]: There’s a lot of consequence.
19:44.474 –> 19:56.134
[SPEAKER_01]: And if you get caught caught and definitely you’re not seeing that that same thing is it used to be in the I’m with you there was the I’ll never name those brands, but there were brands on the shelf that people are paying 10 10 X their value.
19:56.655 –> 20:01.483
[SPEAKER_01]: And I still to this day can’t wrap my head around around it all together.
20:01.463 –> 20:09.055
[SPEAKER_04]: Remember, I remember doing a barrel pick at Heaven Hill on their name, because I was there doing a barrel pick, but then I went and stood in line afterwards to get the limited release.
20:09.475 –> 20:09.696
[SPEAKER_04]: Yeah.
20:09.996 –> 20:13.622
[SPEAKER_04]: And the line was all the way out the door, and I’m with the barrel pick guy.
20:13.642 –> 20:14.884
[SPEAKER_04]: And I’m like, what the fuck, man?
20:15.625 –> 20:17.888
[SPEAKER_04]: He’s like, when he’s like, dude, these people are professionals.
20:17.949 –> 20:18.910
[SPEAKER_04]: They come here every day.
20:19.751 –> 20:20.893
[SPEAKER_04]: They will literally go.
20:21.174 –> 20:23.437
[SPEAKER_04]: We find them on these like messenger groups.
20:23.978 –> 20:26.101
[SPEAKER_04]: And they’ll be like, hey, driving to Heaven Hill today.
20:26.542 –> 20:28.184
[SPEAKER_04]: Anybody else want to split the gas.
20:28.285 –> 20:29.867
[SPEAKER_04]: And now four of them show up.
20:30.860 –> 20:31.881
[SPEAKER_04]: and they each get a bottle.
20:32.462 –> 20:34.364
[SPEAKER_04]: And then they all go home with them on Facebook.
20:34.404 –> 20:35.405
[SPEAKER_04]: And I’m like, are you kidding me?
20:35.465 –> 20:36.387
[SPEAKER_04]: And he’s like, no, what?
20:36.447 –> 20:36.827
[SPEAKER_04]: Look at this.
20:37.288 –> 20:37.848
[SPEAKER_04]: Do you will don’t you?
20:37.968 –> 20:38.749
[SPEAKER_04]: Look how much time is.
20:39.490 –> 20:44.196
[SPEAKER_04]: They’re carpooling because they can get a bottle over here.
20:44.236 –> 20:45.758
[SPEAKER_04]: And that’s it.
20:45.778 –> 20:47.840
[SPEAKER_04]: And they can put it up there and make themselves a hundred bucks.
20:47.860 –> 20:48.901
[SPEAKER_04]: I mean, I will.
20:48.982 –> 20:53.627
[SPEAKER_04]: It’s kind of dodged that in the, it had a good enough because those dudes were buying it.
20:53.607 –> 20:54.949
[SPEAKER_04]: just because they were all drinking.
20:54.969 –> 21:01.418
[SPEAKER_04]: I mean, my first experience with Willet was I bought a Japanese whiskey off a guy, and he bought it just to try it.
21:01.818 –> 21:02.639
[SPEAKER_04]: It was a Hakushu 25.
21:02.659 –> 21:04.682
[SPEAKER_04]: Oh, he lost some.
21:05.343 –> 21:10.490
[SPEAKER_04]: It was like 25 years ago, he opened it, had two steps, so he’s like, I’ll give you the rest of the bottle for like 1500 bucks.
21:10.730 –> 21:11.351
[SPEAKER_04]: Oh, my great.
21:12.172 –> 21:16.999
[SPEAKER_04]: And I’m like, I went to meet him, and in his car, he had a spreadsheet of all the Willets.
21:18.278 –> 21:20.581
[SPEAKER_04]: And he’s like, oh, I like, I’m in construction.
21:20.641 –> 21:21.722
[SPEAKER_04]: I do solar as well.
21:22.142 –> 21:27.788
[SPEAKER_04]: So I just drive around and like find these old wax tops that are sitting like, and this 10 years ago, and you could do that.
21:28.689 –> 21:29.370
[SPEAKER_04]: And I’m like, huh?
21:30.051 –> 21:36.438
[SPEAKER_04]: And I had no idea if I would have known, I would have jumped all of the will of 10 years ago, you know, at the point of my investment because it was insane.
21:36.478 –> 21:40.002
[SPEAKER_04]: Those things were 300 bucks for a 24 year old.
21:41.543 –> 21:42.805
[SPEAKER_01]: Unreal, it’s unreal, man.
21:43.005 –> 21:45.788
[SPEAKER_01]: It’s unreal, the different market that’s out there now.
21:45.970 –> 21:49.213
[SPEAKER_04]: And that’s how I’m going to be as hanging out now and we’ll get to it.
21:49.233 –> 21:51.195
[SPEAKER_04]: I’m trying to chronologically creep up.
21:51.215 –> 22:00.503
[SPEAKER_04]: So now we’re eight years ago, where the game, you know, now it’s game on like you’re saying, the shelves are getting cleared for stuff that used to just go up and sit there for a while.
22:01.184 –> 22:14.256
[SPEAKER_04]: And now you seeing, I think the next step you saw was brands coming out with more, like not more product of a skew, but like, hey, we’re going to try different variations of the same stuff.
22:14.658 –> 22:16.461
[SPEAKER_01]: I think we saw different variations come out.
22:16.481 –> 22:20.467
[SPEAKER_01]: Then we saw lots of lots of blending work come out from everybody.
22:20.547 –> 22:27.759
[SPEAKER_01]: He’s good, you know, you know, if you had a couple of friends, it could all say maybe five, six, six thousand dollars a piece.
22:27.879 –> 22:29.722
[SPEAKER_01]: And back a couple barrels and blend.
22:29.762 –> 22:33.248
[SPEAKER_01]: We had everybody in their brother, release a bourbon at one point in time.
22:33.468 –> 22:37.915
[SPEAKER_01]: I mean, there was the overwhelming amount of skews around the shelf.
22:37.895 –> 22:38.876
[SPEAKER_01]: was insane.
22:39.037 –> 22:40.879
[SPEAKER_01]: I kind of compared it to the other dates.
22:40.899 –> 22:43.463
[SPEAKER_01]: You remember the craft beer boom they kind of just like, yeah, they’re golf.
22:43.904 –> 22:45.426
[SPEAKER_01]: You know, that craft beer and everything.
22:45.446 –> 22:50.774
[SPEAKER_01]: There’s like ice cream stouts and like it’s just ever got, it got weird fast.
22:50.794 –> 22:52.717
[SPEAKER_01]: Um, then all of a sudden they’re a right size.
22:52.737 –> 22:59.667
[SPEAKER_01]: And I think that the bourbon industry kind of happened to be like that a little bit that we got a little bit that there was a thousand different brands on the shelf.
23:00.187 –> 23:02.050
[SPEAKER_01]: And sometimes they’re skew overload.
23:02.070 –> 23:05.455
[SPEAKER_01]: And you can just have so many different, there can be too many options.
23:06.059 –> 23:11.040
[SPEAKER_04]: Well, but for a guy, for a guy in your position, though, too, it’s kind of like, hey.
23:12.218 –> 23:14.601
[SPEAKER_04]: We’re gonna open up some more space to whiskey.
23:15.202 –> 23:19.407
[SPEAKER_04]: You know, the seams like people are like you’re saying, educated, they’re drinking it, they’re enjoying it.
23:19.427 –> 23:22.691
[SPEAKER_04]: For whatever reason, they’re drinking it, flipping it, they’re buying it, you get, they’re buying it.
23:22.711 –> 23:24.833
[SPEAKER_01]: They’re buying it, they’re spending money, that’s how many we’ve bought.
23:24.853 –> 23:30.240
[SPEAKER_04]: We used to give them six feet, I’m gonna give you 12 feet now, and you’re like, well, I gotta fill that 12 feet, like what do I do?
23:30.700 –> 23:33.123
[SPEAKER_04]: And then it’s like, it’s like a casting couch.
23:33.543 –> 23:41.533
[SPEAKER_04]: All right, who wants to come and meet and let’s decide if this is gonna work for us, because if you decide to work for us, as a programmer, you gotta guarantee the supply.
23:41.513 –> 23:46.461
[SPEAKER_01]: You said that the perfect main, I wish everybody would listen to this.
23:46.481 –> 23:49.445
[SPEAKER_01]: So we’re just, Chris, working grocery full time.
23:49.465 –> 23:52.029
[SPEAKER_02]: I’m very, who here with the, it is.
23:52.490 –> 23:54.693
[SPEAKER_02]: Don’t show up for the meeting if you can’t sublock.
23:55.134 –> 23:55.535
[SPEAKER_01]: Correct.
23:55.695 –> 24:04.709
[SPEAKER_01]: Like, do you have me out of having people sit there and it’s like, yeah, I’m going to give you a yes and say, but do you understand that if I say yes, there’s a good chance like, even though you think this can help your brain.
24:04.849 –> 24:07.453
[SPEAKER_01]: I can destroy your brain because now I want product.
24:07.771 –> 24:09.953
[SPEAKER_04]: Yeah, yeah, you would either.
24:09.993 –> 24:11.555
[SPEAKER_04]: Yeah, 80 years is a money.
24:12.276 –> 24:13.817
[SPEAKER_04]: Wait, you make a month, 400.
24:13.837 –> 24:15.999
[SPEAKER_04]: How are you going to cover that deficit of 80?
24:16.920 –> 24:18.362
[SPEAKER_00]: I said this to a brand the other day.
24:18.402 –> 24:20.464
[SPEAKER_00]: They’re like, well, we got 53 bottles.
24:20.784 –> 24:22.646
[SPEAKER_01]: What do you want me to do with 53 bottles?
24:22.866 –> 24:23.827
[SPEAKER_01]: I have 63 stores.
24:23.888 –> 24:24.889
[SPEAKER_01]: So, that’s the one.
24:24.909 –> 24:27.031
[SPEAKER_01]: You want me to send one bottle per store.
24:27.711 –> 24:29.313
[SPEAKER_01]: He was like, well, how many cases would you want?
24:29.353 –> 24:30.414
[SPEAKER_01]: I said hundreds.
24:31.075 –> 24:31.956
[SPEAKER_01]: I got hundreds.
24:32.316 –> 24:33.137
[SPEAKER_01]: Okay.
24:34.214 –> 24:37.720
[SPEAKER_04]: Yeah, it’s mind blowing to me that like, you know, and I get it.
24:37.780 –> 24:53.387
[SPEAKER_04]: We’re all human-sighted, you know, like in my world, I tell those people, like you should just stay at the farmer’s market, like just stay there and sell your stuff there until you have money to make product that a retailer could actually buy and continue to order.
24:53.502 –> 24:59.620
[SPEAKER_01]: I literally said the exact same thing to somebody there and I said, it may be that you’re just still in a bottle shop.
24:59.640 –> 25:01.104
[SPEAKER_01]: And I said, there’s nothing wrong with that.
25:01.205 –> 25:05.859
[SPEAKER_01]: It’s just like, but if you only have bottle shop numbers, you don’t want to be with me right now.
25:06.019 –> 25:06.721
[SPEAKER_01]: I’ll kill you.
25:06.801 –> 25:08.065
[SPEAKER_01]: Yeah, I will kill you.
25:08.085 –> 25:08.406
[SPEAKER_01]: Yeah, it is.
25:09.601 –> 25:16.091
[SPEAKER_04]: And the relationship will then be ruined unfortunately because like I’m giving you night I tell people it’s revenue per linea square foot.
25:16.571 –> 25:23.722
[SPEAKER_04]: You got to think on there’s a widget and as long as you’re selling more than the other widgets You cool the minute you stop and someone can sell more you gone.
25:24.062 –> 25:26.185
[SPEAKER_04]: Just how it is It has nothing to do.
25:26.205 –> 25:27.247
[SPEAKER_04]: We’re not looking at the label.
25:27.327 –> 25:29.590
[SPEAKER_04]: We’re looking at the dollar amount that we did already.
25:29.631 –> 25:38.764
[SPEAKER_04]: We’re not saying oh my god We have an out plan of grim that we need an oscematic that we need 10 10 year olds and eight year old We not at all we don’t care
25:38.913 –> 25:47.945
[SPEAKER_01]: Oh, it’s so refreshing talking to somebody who understands man because I can tell you it is sometimes when you’re on that supplier aspect of the business you just you just don’t get it.
25:47.965 –> 25:48.766
[SPEAKER_01]: You’re like you got it.
25:48.786 –> 25:51.189
[SPEAKER_01]: Yes, but yeah, I mean when you get it.
25:51.209 –> 25:51.850
[SPEAKER_01]: Yes to me.
25:51.890 –> 25:53.532
[SPEAKER_01]: That was the easiest part of the job.
25:53.572 –> 25:54.153
[SPEAKER_01]: If you’ve gotten it.
25:54.173 –> 25:57.497
[SPEAKER_01]: Yes, your work just be gam if you wanted to be a croaker.
25:58.078 –> 26:03.705
[SPEAKER_01]: I mean, you just you just made your job even harder because you’ve now got to move you got to move product.
26:03.685 –> 26:07.190
[SPEAKER_04]: Yeah, and that’s the thing that you know that’s the support.
26:07.651 –> 26:08.472
[SPEAKER_04]: How do you support it?
26:08.492 –> 26:09.293
[SPEAKER_04]: What are you going to do?
26:09.453 –> 26:11.436
[SPEAKER_04]: You know, what are you going to do to get moved off the shelf?
26:11.776 –> 26:16.102
[SPEAKER_04]: I gave you the space my customer has a million choices They don’t know who you are.
26:16.163 –> 26:22.431
[SPEAKER_04]: It’s your job to tell somebody else that you know to come into my store and buy it And then that’s like well, that cost money.
26:22.471 –> 26:27.178
[SPEAKER_04]: I’m like everything cost Literally also cost everybody laying the money
26:27.766 –> 26:34.294
[SPEAKER_04]: You know, it’s like, I’m giving you that space and taking it away from somebody else like that costs me money.
26:34.815 –> 26:35.956
[SPEAKER_04]: You know, I just do that person.
26:35.976 –> 26:37.298
[SPEAKER_04]: That’s the way from money.
26:37.478 –> 26:39.601
[SPEAKER_01]: Like, are you going to make more money?
26:39.621 –> 26:41.743
[SPEAKER_01]: Are you going to make me more money than that person brought in?
26:42.284 –> 26:42.925
[SPEAKER_01]: I mean, that’s it.
26:43.065 –> 26:44.086
[SPEAKER_01]: All that it’s all it is.
26:44.587 –> 26:47.510
[SPEAKER_04]: And I think that that period now, like thank goodness.
26:47.550 –> 26:48.972
[SPEAKER_04]: I feel like it’s got shake.
26:49.493 –> 26:50.334
[SPEAKER_04]: It’s got shook out.
26:50.915 –> 26:52.457
[SPEAKER_04]: You know, we have to think I know.
26:52.477 –> 26:56.862
[SPEAKER_04]: So I think we’re better now a little bit of a calling of the herd, which I think is.
26:56.842 –> 26:57.844
[SPEAKER_04]: very past you.
26:57.864 –> 27:00.970
[SPEAKER_04]: I haven’t seen too many price reduction.
27:01.050 –> 27:03.095
[SPEAKER_04]: I think that is something that might come next.
27:03.796 –> 27:04.638
[SPEAKER_01]: Yeah, perhaps.
27:04.718 –> 27:13.856
[SPEAKER_01]: I think that we have a little bit of an interesting situation with the tariffs situation, like the Canada situation on whiskeys and stuff like that, that we’re in this normally.
27:13.916 –> 27:16.842
[SPEAKER_01]: I think that that’s an easily yes price reduction coming next.
27:16.822 –> 27:23.292
[SPEAKER_01]: but they’re not selling, and this is, this is again just my, my absolute opinion on this.
27:23.652 –> 27:26.156
[SPEAKER_01]: But if you’re not seeing this much whiskey, go outside the United States.
27:26.176 –> 27:29.942
[SPEAKER_01]: You would think that these companies aren’t just as nice to be like, I don’t worry about it, guys.
27:30.423 –> 27:32.085
[SPEAKER_01]: We’ll take that million on.
27:32.866 –> 27:37.033
[SPEAKER_01]: You know, they gotta get everybody’s gotta get their money from someplace, so does the prices go down?
27:37.093 –> 27:37.494
[SPEAKER_01]: I don’t know.
27:38.034 –> 27:38.475
[SPEAKER_01]: I don’t know.
27:39.687 –> 28:07.047
[SPEAKER_04]: If you can’t send it anywhere and you’ve got a sell-it-all here and you have a lot of it because you can’t sell it anywhere else The natural rules of dongle is drop the prices to move move the email like like did you know make it Make it get get some action going there financially with a lower price I agree because the other thing I think that you probably also saw a change was the store employees Figured out that whiskey was worth money.
28:07.949 –> 28:08.850
[SPEAKER_04]: Oh, right
28:09.623 –> 28:19.926
[SPEAKER_04]: So I used to be able to walk into Costco and buy top shelf Japanese whiskey, which back then was like $299 for like a B.C.
28:19.946 –> 28:20.647
[SPEAKER_04]: 21.
28:20.848 –> 28:22.912
[SPEAKER_04]: You know, nobody had been.
28:22.932 –> 28:24.696
[SPEAKER_04]: Be kind of buddy, I think it’s the only one I had.
28:25.486 –> 28:29.171
[SPEAKER_04]: because nobody would pay that for a Japanese whiskey.
28:29.452 –> 28:30.273
[SPEAKER_01]: Yep, okay.
28:30.293 –> 28:31.494
[SPEAKER_04]: Number one at the market.
28:31.514 –> 28:32.456
[SPEAKER_04]: Blame the market.
28:33.157 –> 28:39.846
[SPEAKER_04]: And it seemed really expensive for anyone other than that rather than even in the money, like, it not.
28:39.866 –> 28:47.737
[SPEAKER_04]: And then the employees figured out that they could take it yet their discount and then walk into any liquor store and add 100 to it.
28:48.358 –> 28:52.624
[SPEAKER_04]: And then the liquor store could sell up to 500 and still make another 100 and 60 on it.
28:53.178 –> 29:16.215
[SPEAKER_04]: Yeah, that’s that that fully people did screw out load it with work Which then became a game changer as it as a consumer and everything else because you like wait You guys got six bottles of elmetili where the hell are they gone and and at your level of the game and and on the stores like the bottle sold is a bottle sold We’re not like doing an interview who bought it
29:16.195 –> 29:26.788
[SPEAKER_04]: We give a shit we just need another six and then you’re like, oh, because the liquor store is not getting them and it’s kind of like a Facebook and all that other shit It’s like hey, they employees like this is pretty cool.
29:26.988 –> 29:43.468
[SPEAKER_04]: All I got to do show up to work and kind of have a clue or even better Tell my friends when the load is coming in You know, and then those dudes show up and they’re like hey, we just cleared out all those Elmathili’s They’re that just came into the store and the store’s like oh my god, hey guys, we need more
29:44.427 –> 29:54.972
[SPEAKER_01]: Yeah, I’ll always say that’s probably the hardest thing of the allocations in general, but yeah, well, saying what I like about what Kruger does is we go through and make sure that rewards customers are very important here.
29:54.992 –> 29:59.382
[SPEAKER_01]: Now, and Kentucky, uh, virtual general is that we actually give you few points.
29:59.530 –> 30:03.015
[SPEAKER_01]: I mean, if you purchase alcohol here, we’re the only state that allows that.
30:03.035 –> 30:07.260
[SPEAKER_01]: That’s one great thing that we have that actually so we can track what our associate’s purchase as well.
30:07.400 –> 30:09.663
[SPEAKER_01]: So that’s something always to pay attention to.
30:09.984 –> 30:14.169
[SPEAKER_01]: But, you know, it’s like, I always say to everybody, yes, we allow our associate’s about one or two bottles.
30:14.209 –> 30:17.233
[SPEAKER_01]: Because, you know, they’re just as much fans as the whiskey people who are coming out.
30:17.273 –> 30:21.198
[SPEAKER_01]: They should absolutely have the ability to buy these bottles and try them and taste them.
30:21.819 –> 30:24.383
[SPEAKER_01]: Ideally, I never want to catch them selling a bottle.
30:24.503 –> 30:25.504
[SPEAKER_01]: I don’t sell a bottle.
30:25.484 –> 30:30.272
[SPEAKER_04]: I tell you, you know, a Christmas time, you know, the papies drop.
30:30.993 –> 30:38.086
[SPEAKER_04]: And so around me, there’s, you know, not in the Crogon network, in the other way in network, there’s like six key stores.
30:38.647 –> 30:40.890
[SPEAKER_04]: So I will call them and be like, hey, did you get it?
30:40.911 –> 30:43.876
[SPEAKER_04]: Because I’d love to come in and get it, you know, love to come in, love to come in.
30:44.457 –> 30:49.365
[SPEAKER_04]: And most of the time, they’d be like, oh, no, yeah, we used to go one bottle at each, you know, although,
30:49.497 –> 31:15.218
[SPEAKER_04]: And then I’m like, oh, okay, and I remember, and I would go, I would go then double check the stores because, you know, like they’ll tell you that because they’re the one, they want to, they need to hold them for payday on Friday or their friend hasn’t come in yet, you know, like it’s very, like I caught one guy, you know, you got a lot of trouble because he was basically just giving it all to his buddy and he told me he had nothing and I happened to show up randomly and his buddy was walking in the carts through the with him and I’m like, oh, that’s weird.
31:15.923 –> 31:19.548
[SPEAKER_01]: Like that’s one of my biggest pet peeves is that type of stuff.
31:19.568 –> 31:21.610
[SPEAKER_01]: And with Papi is how I started it.
31:21.631 –> 31:33.927
[SPEAKER_01]: So I guess it’s probably 60 years ago or so, seven years ago, I wanted to take Papi because I wanted to take that type of like everybody thinks so we’re just selling it to our friends or selling it to corporate executives or something like that.
31:33.947 –> 31:35.128
[SPEAKER_01]: I wanted to like try that.
31:35.268 –> 31:37.992
[SPEAKER_01]: How can I get that washed out of people’s mouth or crowbar?
31:38.132 –> 31:45.542
[SPEAKER_01]: So what I did was we already get one of the largest allocations of Papi family
31:45.522 –> 31:49.732
[SPEAKER_01]: So what I did is I started a lottery, so I’m black Friday.
31:49.752 –> 31:52.739
[SPEAKER_01]: Now, not every year because, yes, that’s the goal is every year.
31:52.759 –> 31:54.744
[SPEAKER_01]: It’s my lowest sales day in alcohol.
31:55.165 –> 31:58.573
[SPEAKER_01]: Downside is depends on when Buffalo Trace wants to release the papy.
31:58.593 –> 31:59.495
[SPEAKER_01]: Let’s be honest.
31:59.976 –> 32:02.181
[SPEAKER_01]: But ideally, I’m black Friday.
32:02.161 –> 32:14.014
[SPEAKER_01]: I have all 63 of my stores go through and for four hours on Black Friday, they can all travel around and you love the enter to win at any one of my 63 locations only for four hours.
32:14.374 –> 32:19.800
[SPEAKER_01]: So we average about 83,000 entries for all of these bottles last year was my biggest one.
32:19.840 –> 32:32.134
[SPEAKER_01]: We did all of my look all 63 of my locations got a minimum of 16 bottles per store.
32:32.114 –> 32:36.793
[SPEAKER_01]: So just whatever the, whatever the SRP that released on the article after you pay a croaker.
32:37.716 –> 32:42.917
[SPEAKER_04]: When you go next time when you go to Cincinnati and sit down with the big team, just say that’s what we should do nationwide, guys.
32:43.825 –> 33:06.643
[SPEAKER_01]: it’s it’s the most important thing like I think that it really it almost let’s be honest man like yeah I could sell all these and we can mark them up for the 3% and they’ll pay you all day but that’s exactly where Kroger our goal our goal is to say is low prices all the time and that’s what we should be shooting for but even more which is even more important Chris you my Kroger customer are important to me
33:06.623 –> 33:09.006
[SPEAKER_04]: You all of you have an equal chance.
33:09.446 –> 33:14.092
[SPEAKER_04]: I’m not pigeoning out Gavin or Chris because they spend $10,000 in the one.
33:14.292 –> 33:14.653
[SPEAKER_04]: It’s a fuck.
33:14.673 –> 33:15.373
[SPEAKER_04]: No water, you guys.
33:15.794 –> 33:16.074
[SPEAKER_04]: Come on.
33:16.094 –> 33:16.355
[SPEAKER_04]: Come on.
33:16.375 –> 33:16.755
[SPEAKER_04]: Come on.
33:17.116 –> 33:17.636
[SPEAKER_04]: It’s fair.
33:17.716 –> 33:18.577
[SPEAKER_04]: It feels fair.
33:19.078 –> 33:19.699
[SPEAKER_04]: That’s a bad thing.
33:19.719 –> 33:21.921
[SPEAKER_01]: And all I want is so glad the decision.
33:22.001 –> 33:24.224
[SPEAKER_01]: That’s what I want is for it to feel fair.
33:24.344 –> 33:26.707
[SPEAKER_01]: I mean, there’s I’m not there’s no way.
33:26.747 –> 33:30.231
[SPEAKER_01]: We don’t make enough whiskey right now for me to please every single person.
33:30.251 –> 33:31.012
[SPEAKER_01]: Like I did, soldier.
33:31.092 –> 33:31.753
[SPEAKER_01]: Our average as I
33:31.733 –> 33:38.109
[SPEAKER_04]: And to you honest, no disrespect to every single person Chris, you don’t know if they’re full of shit or not if they’re going to say to you they’re not flipping it and then they’re flipping it.
33:38.269 –> 33:38.530
[SPEAKER_04]: Yeah.
33:38.570 –> 33:43.903
[SPEAKER_03]: Just make it fucking fair because I’m going to drink this as soon as I’ll leave here and then sit is there in the car.
33:43.923 –> 33:45.507
[SPEAKER_03]: It’s personal on Facebook.
33:45.892 –> 33:51.081
[SPEAKER_02]: I’m sorry, I’m sorry, I’m happy 23, you know, I’ll go to your house.
33:51.161 –> 34:00.777
[SPEAKER_01]: Yeah, to me, I want to be as fair as possible and as many and try to be as transparent as possible to say, yes, these bottles, ideally, it’s not my job to police the black market.
34:01.398 –> 34:10.954
[SPEAKER_01]: I don’t want to, it’s not mine, but my goal is that every chance that if we can, I love to put bottle, I have source for the bottle, I don’t know random Wednesday at APM.
34:11.137 –> 34:18.068
[SPEAKER_01]: Um, because like more than likely you’re there getting your bottle of kj shard and walking up and you look up your icon is not a one or twelve.
34:18.589 –> 34:18.669
[SPEAKER_04]: One.
34:18.689 –> 34:19.310
[SPEAKER_04]: That’s for real.
34:20.111 –> 34:20.472
[SPEAKER_04]: Flowers.
34:21.654 –> 34:22.395
[SPEAKER_04]: What?
34:22.415 –> 34:26.001
[SPEAKER_04]: I just saw I just saw Ralph’s down here in San Diego.
34:26.362 –> 34:29.787
[SPEAKER_04]: Someone posted it at their well at twelve and the eagle rare twelve.
34:29.767 –> 34:33.733
[SPEAKER_04]: Yeah, with with the the by six packed tags on it.
34:34.174 –> 34:48.417
[SPEAKER_01]: Like isn’t it like tinley that’s worth more than throwing these like big massive Lotteries because like that on on I’m a warding a customer are my daily shopper He’s just buying or being with me or their woodford or stuff like that and they get the walk-up with something special today
34:49.122 –> 34:53.729
[SPEAKER_04]: I mean, I tell all the guys I buy from, I’m like, I don’t have time to go buy from a million different people.
34:53.809 –> 34:56.032
[SPEAKER_04]: If you take care of me, I am loyal.
34:56.533 –> 34:59.738
[SPEAKER_04]: If I feel like this is a game and I got to play games, I don’t play games.
34:59.878 –> 35:00.860
[SPEAKER_04]: Like, it’s just that simple.
35:00.880 –> 35:04.305
[SPEAKER_04]: Like, I just, it’s not that I don’t have time to do it because I could figure that.
35:04.625 –> 35:05.547
[SPEAKER_04]: I just don’t want to do it.
35:05.587 –> 35:08.551
[SPEAKER_04]: Now, I’ve been fortunate because my real job is grocery.
35:08.571 –> 35:11.376
[SPEAKER_04]: So I travel the whole country and I’m in all the different grocery stores.
35:11.716 –> 35:14.320
[SPEAKER_04]: And I see a lot of shit that’s how I buy most of the stuff.
35:14.300 –> 35:32.798
[SPEAKER_04]: And I go in there and I’m like, hey, you know, like, I’m just curious if you have anything in the back and all you got to do is just be nice and because they do they like came in and put this thing out the fucking becomes a shit show like people post the pictures online then they start calling we’re just like if you ask like we may or may not have one or two bottles in the back.
35:32.778 –> 35:42.095
[SPEAKER_04]: Now, because I represent brands that are in the stores, I’m coming in saying, like, hey, I’m not just a brand that I’m actually here, making sure my teams are working good, and the stores are looking good.
35:42.135 –> 35:44.760
[SPEAKER_04]: And, you know, I just, I’m a big whiskey guy.
35:44.920 –> 35:46.083
[SPEAKER_04]: I’m just curious.
35:46.103 –> 35:47.245
[SPEAKER_01]: Yeah, but I have to thank you.
35:47.265 –> 35:47.726
[SPEAKER_05]: Yeah, sure.
35:48.547 –> 35:50.130
[SPEAKER_01]: Niceness is just so far.
35:50.350 –> 35:51.713
[SPEAKER_01]: I wish people would understand that.
35:52.915 –> 35:55.039
[SPEAKER_04]: And the money’s jaded.
35:56.318 –> 35:57.840
[SPEAKER_04]: even more forward in time.
35:57.860 –> 35:59.621
[SPEAKER_04]: So now we’re like seven years ago.
35:59.661 –> 36:02.745
[SPEAKER_04]: Now the stores are full.
36:02.765 –> 36:04.286
[SPEAKER_04]: There’s lots and lots of whiskey.
36:04.907 –> 36:07.589
[SPEAKER_04]: Obviously now someone he is noticing.
36:08.250 –> 36:11.874
[SPEAKER_04]: Yeah, but there’s all kinds of new kids that are coming on.
36:11.894 –> 36:13.576
[SPEAKER_04]: They’re like, hey, we’re going to make you something new.
36:13.656 –> 36:13.996
[SPEAKER_04]: Here it is.
36:14.016 –> 36:14.376
[SPEAKER_04]: It’s all right.
36:14.476 –> 36:17.419
[SPEAKER_04]: Going to be, you know, it’s not just a regular EH Taylor.
36:17.480 –> 36:19.522
[SPEAKER_04]: It says something something EH Taylor.
36:19.582 –> 36:21.904
[SPEAKER_04]: It’s a new, you’ve cats on the road.
36:22.913 –> 36:26.997
[SPEAKER_04]: new cats and we got guys that and online is insane right now.
36:27.137 –> 36:32.742
[SPEAKER_04]: You know like like guys are selling not I’m like liquor stores are selling online.
36:33.183 –> 36:37.447
[SPEAKER_04]: Yeah and that is becomes a game changer because now you don’t have to go to the store.
36:37.467 –> 36:38.447
[SPEAKER_04]: Like that is a thing.
36:39.028 –> 36:40.289
[SPEAKER_04]: Instacart is a thing.
36:40.750 –> 36:43.852
[SPEAKER_04]: People can like hey look I saw it’s here I can have the guy.
36:43.913 –> 36:49.798
[SPEAKER_04]: So like the the market is changing and for you I would
36:50.082 –> 37:03.063
[SPEAKER_01]: Yeah, I will say, you know, in the in the in the in tucky aspect of the stuff, the Instacart thing, um, it’s very hard to deal with, you know, coming from the grocery world there, um, the law is about alcohol and grocery and sales.
37:03.143 –> 37:08.392
[SPEAKER_01]: It still makes it, um, you know, just 15 years ago, Kentucky just was able to start selling grocery stores.
37:08.412 –> 37:10.395
[SPEAKER_01]: We’re just now able to start selling alcohol.
37:10.936 –> 37:13.440
[SPEAKER_04]: Um, well, I mean, he’s going to be the building next door.
37:13.420 –> 37:13.941
[SPEAKER_01]: That’s right.
37:14.262 –> 37:16.367
[SPEAKER_01]: That’s, and that’s what we still have to do today.
37:16.387 –> 37:17.249
[SPEAKER_01]: It was like floors there.
37:17.310 –> 37:18.071
[SPEAKER_01]: You weren’t even selling it.
37:18.252 –> 37:19.034
[SPEAKER_01]: Next door.
37:19.655 –> 37:20.818
[SPEAKER_01]: So we still don’t even have it.
37:20.938 –> 37:22.743
[SPEAKER_04]: And there’s nothing on Sundays.
37:23.324 –> 37:25.149
[SPEAKER_04]: Not only on Sundays and closed is it eight.
37:26.031 –> 37:28.898
[SPEAKER_00]: And we can now sell it one o’clock and we close it seven.
37:31.865 –> 37:36.510
[SPEAKER_01]: But it’s a different monster that we have to go through and go through an effect in that way.
37:36.530 –> 37:40.474
[SPEAKER_01]: So we’re not seeing those hit us as hard just yet.
37:40.534 –> 37:48.342
[SPEAKER_01]: I know that there’s, I think that that’s gonna be a long time before we see it happen in the Kentucky market more than some of the other states just because we’re very…
37:48.362 –> 37:56.370
[SPEAKER_04]: I mean, you’re also going on this like where, where like nine people used to do the bourbon trail and now nine million do it.
37:57.059 –> 37:57.780
[SPEAKER_04]: Yeah, I know it.
37:57.800 –> 38:03.107
[SPEAKER_04]: I come and get Airbnb’s and they roll into one of your stores and they’re like, Oh, shit, this guy’s got whiskey, too.
38:03.527 –> 38:07.432
[SPEAKER_04]: We’re Seth Duce doing a bachelor party and we’re golfing and drinking whiskey all we can.
38:07.753 –> 38:08.353
[SPEAKER_04]: Holy shit.
38:08.373 –> 38:11.718
[SPEAKER_04]: So you’ve got like all this new action in town.
38:12.078 –> 38:17.985
[SPEAKER_04]: You know, like, let’s just say you had a base layer of 50,000 can talking people who were drinking from you.
38:18.346 –> 38:24.754
[SPEAKER_04]: Now you adding a million visits is the year to that and they’re coming to your stores because they’re coming in droves.
38:24.734 –> 38:33.348
[SPEAKER_01]: Yeah, and I’ll tell you, most people don’t even understand, too, because of many croakers or Ralphs or some or other banners and other markets that carry it just in the store.
38:33.368 –> 38:37.835
[SPEAKER_01]: You know, you’re just looking at maybe a 10-foot section, eight-foot section, 10-foot section, 12-foot section, it’s out of a store.
38:38.256 –> 38:41.180
[SPEAKER_01]: When here in Kentucky, we actually have full blown liquor stores.
38:41.221 –> 38:45.608
[SPEAKER_01]: I have 8,000 square foot liquor stores, 11,000 square foot, 2000 square feet.
38:46.269 –> 38:50.235
[SPEAKER_01]: You know, all kinds, and so most people don’t realize like, you know,
38:50.317 –> 38:53.320
[SPEAKER_01]: the where the leader and bourbon buying here in the especially this state.
38:53.721 –> 39:00.048
[SPEAKER_01]: So it’s definitely worth popping your head into a couple of curgrists who are sent to seeing what’s what’s sitting behind the counterback there.
39:00.829 –> 39:17.809
[SPEAKER_04]: Because there’s there’s a you a personal journey, you know, like, you know, if you think now now you have all this exposure to all this great whiskey are there like, and you
39:18.127 –> 39:26.962
[SPEAKER_04]: mind blowing experiences that stand out because you are a man that gets to experience a ton in the position you are, the location you are, etc.
39:27.402 –> 39:32.631
[SPEAKER_04]: But are there any one or two mind blowing experiences where you’re like holy shit, like this is pretty fucking cool.
39:32.811 –> 39:36.998
[SPEAKER_01]: Sorry, we’re going to say like a once in a lifetime mind blowing or like anybody could come back.
39:37.018 –> 39:40.624
[SPEAKER_04]: I think the super cruiser, the term I use is like like a like a pinch me.
39:40.604 –> 39:41.867
[SPEAKER_04]: Like, okay, yeah.
39:42.268 –> 39:42.408
[SPEAKER_01]: Okay.
39:42.428 –> 39:48.461
[SPEAKER_01]: So my, my pinch me moment of all the time, and I’ve even said this, and I don’t think we’re ever gonna do it again.
39:48.521 –> 39:58.562
[SPEAKER_01]: But do you remember hearing about the bar tomber in company like this mysterious like bus tour that they did, they think maybe a year ago, two years ago?
39:58.660 –> 40:00.783
[SPEAKER_01]: Do you ever hear about this on all right.
40:01.585 –> 40:04.069
[SPEAKER_01]: So they did it like maybe I want to say it was like three cities.
40:04.710 –> 40:05.771
[SPEAKER_01]: But Louisville was the first.
40:05.811 –> 40:09.317
[SPEAKER_01]: So you went down and it was an invite only area.
40:09.697 –> 40:16.067
[SPEAKER_01]: You went down and you just got on a random bus that they that they booked and you just pretty much with this promise of bourbon at the end.
40:16.328 –> 40:19.353
[SPEAKER_01]: It’s all that’s all you knew when you were getting on the bus.
40:19.373 –> 40:24.060
[SPEAKER_01]: And so they did they bus they rented out this house like a really, really nice area now.
40:24.040 –> 40:27.845
[SPEAKER_01]: And what they did is every room in this house was an experience.
40:28.105 –> 40:35.794
[SPEAKER_01]: So you’d go in and it’d be like a very kind of like classy piano bar experience where they’re serving like piano type cocktails and you’d go into the next room.
40:36.235 –> 40:43.003
[SPEAKER_01]: And it would be a experience built kind of like on this Hawaiian kind of like hippie type of beach vibe.
40:43.364 –> 40:49.491
[SPEAKER_01]: And every single one, then it would go down and they would have Dan Calaway kind of doing like this whole blending bar standing at the garage.
40:49.471 –> 41:14.740
[SPEAKER_04]: Oh, yeah, yeah, Dan was kind of like the mad scientist like in this lab coat type of thing like blending and showing you guys how to blend it was one of the most wild In so I’m gonna stop you on that note just for one second because Dan was out of town one time when I was at Bardstown with Brandon and we went into his office and we saw all the Plans yet and I took a picture behind the desk like and and Brandon and he’s like yeah Gats just have us from fun with the blends.
41:14.760 –> 41:18.685
[SPEAKER_04]: He makes this one in that and Dan was like you are kidding And we like yes, we are kidding
41:20.150 –> 41:20.811
[SPEAKER_01]: Yeah, I went there.
41:20.871 –> 41:26.098
[SPEAKER_01]: I went there one time when I went and he was showing me all of this like RTD stuff.
41:26.118 –> 41:28.621
[SPEAKER_01]: He was working on and I was like dude, you’re desolate like mine.
41:28.641 –> 41:40.437
[SPEAKER_01]: There’s just, there’s bottles just everywhere like do you know what you’re even like if you didn’t know you’d be like this guy’s got a fucking problem like if you didn’t know his role
41:41.193 –> 41:47.121
[SPEAKER_01]: it does because they’re everywhere like there is no even space to write right anything on his desk.
41:47.141 –> 41:48.422
[SPEAKER_01]: There’s just bottles everywhere.
41:48.583 –> 41:49.103
[SPEAKER_01]: Same thing.
41:49.504 –> 41:55.452
[SPEAKER_01]: Also, if you’ve ever been to Owen Martin at Angels, his desk in his office looks exactly the same way.
41:55.472 –> 42:01.800
[SPEAKER_01]: It is it is the what I like walking and it’s like the mind of a mad man when you just walk in and you see just say yeah.
42:01.780 –> 42:04.584
[SPEAKER_01]: crazy blending experiments going on everywhere.
42:04.644 –> 42:07.488
[SPEAKER_01]: If you’ve never had it with Owen, Owen’s also pretty cool.
42:07.508 –> 42:09.050
[SPEAKER_01]: You just walk and it was like, oh, you know what?
42:09.450 –> 42:10.111
[SPEAKER_01]: Let me show you.
42:10.151 –> 42:11.333
[SPEAKER_01]: Let me show you some of them work on.
42:11.373 –> 42:12.434
[SPEAKER_01]: Let me just get your feet back.
42:12.935 –> 42:16.139
[SPEAKER_01]: It’s just, it’s weird shit that may never even see the light today.
42:16.560 –> 42:30.218
[SPEAKER_04]: But it’s, uh, it’s, it’s always but I love that creativity in the brain because like there, you know, when I used to work in the restaurants in my club, I’d come home and watch Iron Chef at night and they’ll
42:30.198 –> 42:34.993
[SPEAKER_04]: You know, I’m like, I feel like these guys get the whiskey and they’re like, hey, here’s 10 year old bourbon.
42:35.547 –> 42:37.250
[SPEAKER_04]: Well, you’re going to do something with it.
42:38.071 –> 42:57.159
[SPEAKER_01]: And you know, what a great comparison to chefs, because I’ve got to work with a lot of amazing chefs, Chris Santos, like Amanda Freitag, and it’s that exact mind when talking to a chef and talking to like a master to still a master blender, you can see like these trends are just working with these flavors that they got, like what type of barrel can I put this in?
42:57.219 –> 42:58.361
[SPEAKER_01]: Where what can I do with this?
42:58.421 –> 43:00.564
[SPEAKER_01]: And it’s exactly the same way of just like a chef.
43:00.984 –> 43:04.069
[SPEAKER_01]: How can I craft this into something
43:05.686 –> 43:06.629
[SPEAKER_04]: No, it’s my little.
43:07.050 –> 43:09.215
[SPEAKER_04]: Okay, you gave me that one experience, anything else?
43:09.677 –> 43:11.080
[SPEAKER_04]: I mean, that was your big pinch me.
43:11.140 –> 43:13.166
[SPEAKER_04]: Like, but yeah, so that was my big pinch me.
43:13.226 –> 43:21.889
[SPEAKER_01]: I had to, if I had to do like a everyday like cool experience
43:21.869 –> 43:49.412
[SPEAKER_01]: I always, I always find it partial that I always go towards here, listen, Old Forster, because they’re just, first off, I love Peerless, a love John Whale, everything he’s got, like going on down there, but you just get this really cool, personalized experience down there, and they really kind of go over the top with every guest, not just me being me, and then what I really like about Old Forster, if you being guys of never been able to make it there in New Year listeners,
43:49.392 –> 43:53.315
[SPEAKER_01]: is it’s one of the only places where they have a coupe ridge inside the distillery.
43:53.335 –> 44:02.343
[SPEAKER_01]: So you get to actually walk there for a lot of people who don’t get the ability to visit a coupe ridge can see that happening right in front of them seeing what it’s like actually toasting a barrel.
44:02.403 –> 44:04.645
[SPEAKER_01]: That’s snow when you walk into that level like that.
44:04.745 –> 44:06.587
[SPEAKER_01]: That to me is some stun other than it.
44:07.188 –> 44:11.091
[SPEAKER_01]: Oh man, if you get the chance, you get to think it’s like a set of a bull.
44:11.411 –> 44:17.897
[SPEAKER_04]: Definitely, my first time experiencing was Scotland last year, Belveny.
44:17.877 –> 44:18.978
[SPEAKER_04]: Yeah, they do now.
44:19.259 –> 44:20.940
[SPEAKER_04]: Oh, you’re in the room and I’m like, wait, he’s shit.
44:20.960 –> 44:22.702
[SPEAKER_04]: Like, it’s wild, isn’t it?
44:24.605 –> 44:28.169
[SPEAKER_04]: Boy, I mean, it’s great to me that it’s not being, you know, made on a 3D printer.
44:29.690 –> 44:31.292
[SPEAKER_01]: Yep, and that’s the same.
44:31.312 –> 44:40.643
[SPEAKER_01]: But, oh, of course, you’re going to walk through, you do the tour and then all the sudden you just walk right past like where the Whether you spirit safe and everything is and you’re like, all right, now we’re going to go tour the Cooperage.
44:41.043 –> 44:46.129
[SPEAKER_01]: And then this is just where they’re making like, I mean, I think they’re all going to make like 30 barrels a day or something like that.
44:46.109 –> 44:58.647
[SPEAKER_01]: But you get to go through and watch the barrel, watch them hammering all the pungs and rungs in, and then you go through one person in your group gets to press the button that actually toasted one right on fire right in front of you.
44:58.667 –> 45:00.911
[SPEAKER_01]: And it’s just that it’s a really neat experience.
45:00.931 –> 45:03.334
[SPEAKER_01]: That’s I’m here in the little world.
45:03.354 –> 45:03.554
[SPEAKER_04]: All right.
45:03.574 –> 45:04.796
[SPEAKER_04]: Well, I will be back soon.
45:04.816 –> 45:07.861
[SPEAKER_04]: Do we crush the quick almost an hour like nothing?
45:08.582 –> 45:10.885
[SPEAKER_04]: Oh, dude, isn’t that limit also when you do that?
45:11.607 –> 45:12.910
[SPEAKER_04]: This is long overdue.
45:13.571 –> 45:16.758
[SPEAKER_04]: Chris, do you want to tell people your Instagram handles in the steps that they can follow you?
45:17.179 –> 45:19.724
[SPEAKER_01]: Yeah, you can follow me on Croger Chris Picks.
45:19.744 –> 45:21.729
[SPEAKER_01]: And then I’ll also do the Furkin podcast.
45:21.949 –> 45:23.192
[SPEAKER_01]: So you can also follow me there.
45:23.853 –> 45:24.976
[SPEAKER_01]: Thank you so much for having me.
45:24.996 –> 45:26.459
[SPEAKER_01]: And this is an episode back next time.
45:26.559 –> 45:27.461
[SPEAKER_01]: You’re in a pound.
45:28.162 –> 45:29.886
[SPEAKER_01]: You come by and we’ll have a better way.
45:30.760 –> 45:31.562
[SPEAKER_04]: most definitely.
45:31.582 –> 45:33.367
[SPEAKER_04]: I can’t thank you enough for taking the time to it.
45:33.387 –> 45:34.330
[SPEAKER_04]: This was freaking awesome.
45:34.350 –> 45:35.453
[SPEAKER_04]: Guys, go follow it.
45:35.473 –> 45:35.894
[SPEAKER_04]: He’s in it.
45:36.015 –> 45:36.677
[SPEAKER_04]: He’s in the mix.
45:36.717 –> 45:40.487
[SPEAKER_04]: He’s like, he’s like feet on the ground, ear to the ground, all of that stuff.
45:40.507 –> 45:45.020
[SPEAKER_04]: See it does it in the in the motherland of, you know, majority of American whiskey.
45:45.561 –> 45:45.782
[SPEAKER_04]: You know,
45:45.762 –> 45:52.331
[SPEAKER_04]: In Kentucky doing it and just couldn’t be a nicer person, you know, like it’s just really fall across.
45:52.351 –> 45:52.952
[SPEAKER_04]: Take a look.
45:53.613 –> 45:55.696
[SPEAKER_04]: When you’re in Kentucky, go check out the stores.
45:56.076 –> 45:57.879
[SPEAKER_04]: These are legit liquor stores.
45:57.919 –> 46:02.926
[SPEAKER_04]: These are not your sixth and feet stuff that we used to seeing and go have fun there.
46:02.946 –> 46:07.132
[SPEAKER_04]: You’re going to find great, you know, just a great variety and just enjoy it.
46:07.152 –> 46:10.977
[SPEAKER_04]: Chris, I can’t thank you enough for coming on, I can’t thank everyone enough for listening.
46:10.957 –> 46:15.589
[SPEAKER_04]: Um, always a good time seeing you guys right to show, you know, comments and all that stuff.
46:15.629 –> 46:19.379
[SPEAKER_04]: So thank you again for listening to the Rolex Whiskey Passion Project.
46:19.479 –> 46:24.392
[SPEAKER_04]: I appreciate all of you and we’ll see you on the next episode and we’ll see you all next time.
46:42.715 –> 46:43.715
[UNKNOWN]: Thank you.
