Gordon Dundas, global brand ambassador for Ian Macleod Distillers, joins the Rolex Whiskey Passion Project podcast to discuss his love for whiskey and his role in promoting the brand. He shares his personal journey with whiskey, from his first sip of Glenfarclas 105 to his current position as a whiskey ambassador. Gordon emphasizes the importance of understanding the differences between distilleries and the unique stories behind each whiskey. He also discusses the role of ice in whiskey drinking and the growing popularity of high-ABV whiskeys.
Gordon highlights the significance of storytelling in the whiskey industry and the need to capture the stories of experienced professionals before they retire. He also mentions the exciting future of whiskey, with a focus on quality and the rise of women in the industry. Gordon’s journey into the world of whiskey began during his university days. It was a fateful night when he tried his first sip of Glenfarclas 105, a powerful and intense whiskey.
He added water to the whiskey, and that’s when he truly fell in love with the spirit. As Gordon’s love for whiskey grew, he found himself working for Whiskey Magazine, a renowned publication in the industry. He became involved in organizing whiskey shows and events, such as Whiskey Live. These events provided a platform for whiskey enthusiasts to learn about different distilleries and the unique stories behind their whiskeys. Gordon emphasizes the importance of understanding the differences between distilleries, especially in Scotland, where there are 140 distilleries.
