Podcast

The Rise of Whiskey Influencers and Celebrity Endorsements

To understand what makes a whiskey influencer, we need to look beyond just the number of followers. While having a significant following is important, it’s not the sole indicator of influence. Unfortunately, the rise of paid followers has muddied the waters.┬áSome influencers are more interested in making money than in promoting quality whiskey. A true whiskey influencer is someone who is passionate about whiskey, knowledgeable about different brands and their stories, and genuinely enjoys consuming whiskey. They take the time to share their experiences and educate their audience.

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