Why the Bourbon Glut is the Best Thing for Drinkers

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[SPEAKER_00]: Well, come back everybody to another fun edition of the Rolex Whiskey Passion Project.

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[SPEAKER_00]: You know, I got my guy Eric back here on, and we’re going to talk about the current state of, you know, the world in Whiskey, according to us, you want to introduce yourself to the audience again.

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[SPEAKER_01]: Hey, guys, I’m Eric Ostranger.

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[SPEAKER_01]: I’m the owner of the Patrick Bourbon Club in Lexington, Kentucky, and I’ve been

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[SPEAKER_01]: Orang whiskey behind a bar for about 25 years, so I’ve owned one for almost 22 years.

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[SPEAKER_01]: I remember before, bourbon was cool.

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[SPEAKER_01]: It was still cool, but before it was really cool.

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[SPEAKER_01]: And now it’s maybe not its cool question mark.

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[SPEAKER_00]: Well, I mean, so this is why, you know, everyone listening, this is why Eric and I wanted to jump on the call.

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[SPEAKER_00]: I mean, as I’ve been pointing out over the last few weeks, I mean, every grocery store in Southern California

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[SPEAKER_00]: of Buffalo Trace products that you really couldn’t get your hands on the last five six years since COVID.

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[SPEAKER_00]: So it’s very interesting to me that these are like grocery stores that have stacked juniors, all the EH Taylor’s Blanton’s gold.

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[SPEAKER_00]: They used to get like three Blanton’s a month now it seems like they get three Blanton’s a day.

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[SPEAKER_00]: and we know that Buffalo Trace increased their production.

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[SPEAKER_00]: This is no, Buffalo Trace is not the only one that did that, but to me, it’s kind of like the writing on the wall.

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[SPEAKER_00]: Like Eric just said, it’s so cool anymore.

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[SPEAKER_00]: Hey, what’s your thoughts?

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[SPEAKER_01]: Well, I think it’s, this is a little bit of a correction back to normal.

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[SPEAKER_01]: We talked last time, you know, if you’re putting bottles of blends away in a closet to pay for your kids’ college, you know, you, you bought Apple stock at the absolute peak, you know, you bought a coin at 150,000 or whatever.

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[SPEAKER_01]: This stuff is supposed to be opened and so I love it personally.

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[SPEAKER_01]: I’ve said I’ve said this over the years, you know, if I got 5,000 bottles of blends and month I’d sell them for three or four dollars over cost and then everybody would get some.

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[SPEAKER_01]: But when we get five bottles of blends, we have to sell it for a little bit more.

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[SPEAKER_01]: We just put it on for this weekend, EH Taylor Smallbats for $54.

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[SPEAKER_01]: That’s less than they sell it at the distillery.

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[SPEAKER_01]: because we have so much of it and hopefully people that that were priced out of it when it hit those stupid high numbers, if it’s on stupid.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: Now get a chance at it and the people that, you know, that realize that that’s a quote good deal from what it was at, start to open their bottles and stop collecting, well, non-collectable things.

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[SPEAKER_00]: Well, I do think that this little fucking shadow group of flippers, traders, borderlines, idiots to me.

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[SPEAKER_00]: Well, this will kill them because, I mean, I really got tired of seeing like, hey, you know, six blanterns for a bottle of this and at a perceived value, I’m like, no dude, like these are not collectible bottles, they’re not even tradable bottles, they’re drinking bottles.

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[SPEAKER_00]: I mean, do you think we’ll see a slowdown in that because like, this has gotta put a kink in there

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[SPEAKER_01]: Well, Buffalo Trace just released the third edition of the EH Taylor forgrain this last week.

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[SPEAKER_00]: Yep.

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[SPEAKER_01]: We got it.

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[SPEAKER_01]: We got a bunch of it in, which is really awesome.

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[SPEAKER_01]: But what they’ve also done, it’s frustrating to me a little bit, but I understand it.

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[SPEAKER_01]: They released about 5,000 bottles at the

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[SPEAKER_01]: So of course, that very first day, the Facebook people, 3,400 or 450.

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[SPEAKER_01]: But everyone else is sitting there going, they just released 5,000 bottles at the distillery.

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[SPEAKER_01]: I’m not paying 3,400.

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[SPEAKER_01]: Now you’re seeing on Facebook for 150.

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[SPEAKER_00]: So my question on the 5,000, sorry, to interject you and I both know they didn’t only make 5,000 bottles.

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[SPEAKER_00]: They made 155,000 if not more.

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[SPEAKER_00]: So now you’re ready starting to see them.

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[SPEAKER_00]: It’ll start trickling down.

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[SPEAKER_01]: Absolutely.

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[SPEAKER_01]: And more importantly, you know, five years ago, the whatever 18 bottles that I got, I would have sold them for 400 bucks, probably because if I had sold them for 200 bucks, somebody also would have put them on Facebook for 400 bucks.

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[SPEAKER_01]: Now I’m going to sell them for realistically.

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[SPEAKER_01]: We probably didn’t even sell them.

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[SPEAKER_01]: We’ll just pour them for a good price.

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[SPEAKER_01]: And because there’s so many coming out of the actual distillery, that it’s killing the secondary market.

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[SPEAKER_01]: And if there’s one thing that I know about Sazaarac,

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[SPEAKER_01]: it’s they hate the secondary market.

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[SPEAKER_01]: 100% agree agree agree.

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[SPEAKER_01]: And so if they can put stag junior in every grocery store in America to build a person that’s selling that for $200, they will, you know, that they’ll try to win.

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[SPEAKER_00]: I mean, I, and I got no problem with that because if I think back to the original four grains, I bought two of them for $99 each, okay, yeah, and this guy came through Facebook back in those days and he had a Yamazaki 2017 Mizunara

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[SPEAKER_00]: And he said, hey, I happen to be flying into San Diego to play golfatory pines.

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[SPEAKER_00]: Will you trade me two bottles of your four grain for one of these jamesakis?

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[SPEAKER_00]: Because like, I don’t drink this Japanese whiskey, but I got it for $7.99, you know?

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[SPEAKER_00]: Right.

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[SPEAKER_00]: And I said, hell, yeah, and I remember taking my now 10 year old, and she was like, what, that’s eight, eight years ago, she was like, two.

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[SPEAKER_00]: And I took her and I took her there and did the trade on the putting green.

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[SPEAKER_00]: The guy came with one of those elegant cases, and he had my bottle in there.

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[SPEAKER_00]: He’d already carved out his space for his teenage failures, and I’m like, dude, winner.

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[SPEAKER_00]: So for now, to me, to see this coming back in 2026, I’m like, I cannot wait for my local Kroger store to have them.

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[SPEAKER_00]: It was a great bottle.

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[SPEAKER_00]: Yes, yeah, I hope amaranth of the grain comes next.

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[SPEAKER_00]: I hope all of them come in in like because I I

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[SPEAKER_00]: have a hard time dealing with the past when I used to be able to walk into a store and say, hey, guys, I’m here to spend some money.

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[SPEAKER_00]: I don’t flip the bottles.

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[SPEAKER_00]: You know, like, I’m here to spend some money and then I would get stuff and then flipping became a thing and these dudes became either homies and then I got nothing and then I would watch them sell it on Facebook because the other thing is the best about these guys you say, oh, a rippermope and open them I’m like, bro, you think I don’t see you selling them on Facebook?

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[SPEAKER_00]: Like you sound real tough on Instagram telling my eyes here, open my bottles.

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[SPEAKER_00]: But I see you selling your bottles on Facebook.

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[SPEAKER_01]: But they’re telling you to open a $4,000 bottle.

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[SPEAKER_01]: Meanwhile, they’re selling a blans for $5 profit in a Walmart parking lot.

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[SPEAKER_01]: You know what I mean?

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[SPEAKER_01]: I’ve got this for $55, and I’m selling it for $60, you know?

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[SPEAKER_00]: I mean, the thing that, the thing that, the thing that I like, you know, you and I were talking in the preamble bath Hong Kong.

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[SPEAKER_00]: In Hong Kong, the kids,

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[SPEAKER_00]: no and drink whiskey.

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[SPEAKER_00]: And when I say kids, the guy’s under 30 years old.

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[SPEAKER_00]: My thing that I’m seeing here in the United States, I’m only seeing here.

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[SPEAKER_00]: I haven’t looked anywhere other than Hong Kong.

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[SPEAKER_00]: I haven’t been anywhere else.

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[SPEAKER_00]: I London seemed like the same thing.

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[SPEAKER_00]: The young guys were drinking every day.

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[SPEAKER_00]: I feel like we’re missing what I call the starter pack.

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[SPEAKER_00]: Because when I grew up, I couldn’t wait to get into my parents’ liquor.

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[SPEAKER_00]: Just couldn’t wait.

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[SPEAKER_00]: Like, this is like the thing.

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[SPEAKER_00]: You couldn’t wait to add drinking.

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[SPEAKER_00]: I watch my nieces and nephews now.

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[SPEAKER_00]: They have like no interest whatsoever.

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[SPEAKER_01]: Well, I think I think one day will be able to calculate how many people COVID cost us and maybe one day will be able to calculate how much money COVID cost us.

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[SPEAKER_01]: But one thing I know will never be able to calculate is what COVID

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[SPEAKER_01]: And luckily, you and I work old enough that we were pretty developed.

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[SPEAKER_01]: Yeah, it happened.

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[SPEAKER_01]: But imagine you’re you’re 10, 15, 19 and you’re just starting college or you’re just starting middle school or you’re just starting high school or you’re finishing any of those.

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[SPEAKER_01]: And for three years, you want to allow the hang out with your friends.

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[SPEAKER_01]: You want to allow to go play sports or go to dances or whatever it was and I’m not blaming

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[SPEAKER_01]: either political party, but the whole system collapsed there for a while.

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[SPEAKER_01]: We saw at the college far that I owned about a 24 to 36-month period where there was not a bar fight.

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[SPEAKER_01]: at a college bar that holds about a thousand people.

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[SPEAKER_01]: General, a couple of them get grumpy once or twice.

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[SPEAKER_01]: So we, yeah, alcohol gives a good little, put these, these kids weren’t dancing with each other.

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[SPEAKER_01]: They weren’t interacting with each other.

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[SPEAKER_01]: I felt bad for the girls, because none of the guys were asking them out or buying drinks.

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[SPEAKER_01]: It was just like, they didn’t really know how to get outside of their three or five person odd and interact with strangers.

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[SPEAKER_01]: And I think alcohol, especially at a younger age, I don’t think anyone at 15 years old goes man, this 18-year McCallan is delicious.

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[SPEAKER_00]: You know what I mean?

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[SPEAKER_01]: No.

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[SPEAKER_01]: I think it’s a social thing that people do to be social, and if they’re not super social, they drink the alcohol to become more social, and to kind of, you know, well, those anxieties or whatever.

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[SPEAKER_01]: And if you can’t be social, if like fraternities, the university here can tuck you to

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[SPEAKER_01]: opportunities couldn’t have mixers for two and a half years that you can’t you can’t interact like that go on you know like date parties and those kind of things.

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[SPEAKER_01]: then, yeah, if you’re sitting at home on a TV or video games or whatever, you’re probably not trying new whiskeys.

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[SPEAKER_01]: You know, and then you’re probably, you’re probably not even trying these self-sers for doing this gracious sex.

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[SPEAKER_01]: You know, oh, you’re out of the loop.

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[SPEAKER_01]: Yeah, and so we’re seeing it now again a little bit.

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[SPEAKER_01]: Last fall was busier at the college bar than the prior two falls, but last fall they’re, you know, they’re 21.

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[SPEAKER_01]: So they’re six years in the COVID,

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[SPEAKER_01]: So they’re almost too young to be social.

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[SPEAKER_01]: We’re hoping that this fall is better than last fall and vice versa.

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[SPEAKER_01]: But when you look at all those stats, like you’re alluding to the, you know, the people under 30 are not drinking like our generation under 30.

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[SPEAKER_01]: Yeah.

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[SPEAKER_00]: Biggie, and the point, they missed six, six years.

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[SPEAKER_00]: Yeah, you think about that, like I’m, you know, my kids don’t have any devices and it’s because I’ve kind of seen in my picture with that.

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[SPEAKER_00]: Well, it’s what I’ve seen.

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[SPEAKER_00]: I just watch.

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[SPEAKER_00]: I’m a boy here and I’ve seen what it’s done to family members and stuff like that.

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[SPEAKER_00]: I’m like, they just don’t need it.

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[SPEAKER_00]: They just don’t need it.

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[SPEAKER_00]: But it’s interesting because when I kind of make a comment and I’m not trying to put down anyone’s parents.

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[SPEAKER_00]: 90% of the response is fuck.

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[SPEAKER_00]: I wish we wouldn’t have given it to them during COVID.

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[SPEAKER_01]: Right.

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[SPEAKER_00]: And it’s just like, you know, like they had to.

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[SPEAKER_00]: That was their pod.

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[SPEAKER_00]: That’s how they communicated.

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[SPEAKER_00]: That’s what they did.

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[SPEAKER_00]: And you can’t like once the cats out the bag and they’ve seen it, you can’t pull it back or you’ve chosen not to.

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[SPEAKER_00]: Either or.

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[SPEAKER_00]: It’s more likely it’s really a challenge.

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[SPEAKER_01]: But you can’t just take an iPhone or an iPad away when all of their school has been on that.

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[SPEAKER_01]: And everything.

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[SPEAKER_00]: Their whole life has been on there for six years, you know, two and a half years.

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[SPEAKER_00]: So it’s a very interesting.

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[SPEAKER_00]: I just, that starter pack is, I think, like what I’m seeing in the world of like that would have been like the next generation to get excited about something.

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[SPEAKER_00]: And we’ve just skipped a little microcosm of it which is what we’re seeing right now.

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[SPEAKER_01]: but skipped probably a quarter of a generation when a generation is 20 years or something so I don’t think this is a permanent damage Americans are pretty great at everything you know we bounce back from the civil war we bounce back from the great depression we bounce back from the great wars

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[SPEAKER_01]: You know, we’ll bounce back and I think, I think, you know, the last half of the generation will be fine, but like you said, you know, when I was 21 or 22, we were drinking gym theme in Jack Daniels because we couldn’t afford the plant and so the woodford reserves or you had shit, it’s in South Africa, we were drinking a long island iced tea because for 12 bucks, you get fucked up on two of those and we were drinking those in the agar bombs too.

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[SPEAKER_01]: But there was a progression, you know, like when the dads would come around for dads weekend, you know, they would get out the the AMXs and all the sudden it’s like, oh, we get to try something cool now, you know, like the wellers or whatever, you know, we’re not just Jim V. White for $4 a pop.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: That starter pack that you’re talking about, this would have been the perfect time for those kids to quote, come online to whiskey, because the glut is happening now.

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[SPEAKER_01]: Yeah, if there’s one thing that whiskey’s been terrible at as an industry, and I’m part of it, they’re awful at forecasting.

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[SPEAKER_01]: They’re awful at it.

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[SPEAKER_01]: And part of that is because you can’t make good whiskey overnight, right?

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[SPEAKER_01]: So you’re projecting a decade out.

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[SPEAKER_01]: Well, we didn’t have enough good whiskey in 2019.

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[SPEAKER_01]: And then COVID happens.

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[SPEAKER_01]: Everyone’s working from home.

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[SPEAKER_01]: Nobody knew that was coming.

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[SPEAKER_01]: Well then all these companies go they want everything.

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[SPEAKER_01]: So they just put out billions of barrels, billions and billions.

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[SPEAKER_01]: And now we’re coming to fruition where those eight year, seven year, nine year products are coming online and it’s not COVID anymore.

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[SPEAKER_01]: Everyone has to show up to work.

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[SPEAKER_01]: You know, you can’t drink at 10 a.m. Why does she can?

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[SPEAKER_00]: But most people, most people

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[SPEAKER_01]: This would be a great time if you were 22, you know, getting out of college senior in college to be like, man, there’s well or SR for 28 bucks a liter.

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[SPEAKER_00]: I mean, that’s so hard.

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[SPEAKER_00]: And I think five years that, you know, and then thing I posted, I mean, I just saw somebody post the fucking the orange wellers at Costco for like $49.99 here in California, that that is aberration.

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[SPEAKER_01]: If you can find that by that, because even here in Kentucky, we don’t get a ton of that and we’re very large account with Sassarac.

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: But it’s like, it’s like insane because all I can really see because they are such a powerhouse is sazirac and just like the fact that there’s now tags on the shelves not just like, you know, the three that they get sent on top of the whole rest of the order, so like,

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[SPEAKER_01]: I think SaaS Rep to its credit, you know, they’re on one hand, they’re kind of the evil empire, but on the other hand, I love the people at Buffalo Trace, a personal relationship some of them are coming by wedding in July.

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[SPEAKER_01]: I love the people at Buffalo Trace, and I love the products that they make.

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[SPEAKER_01]: They do some things business-wise that can sometimes frustrate me, but I love working with them and I’ll forever work with them.

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[SPEAKER_01]: I think they’re more noticeable than some of the other companies because their stuff was gone for so many years and now it’s not correct.

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[SPEAKER_00]: It was like a shadow product.

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[SPEAKER_00]: You only sort in the Facebook groups, you’re like, oh, I never see that.

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[SPEAKER_01]: And now I’ve never seen a while on this hard life in the real world.

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[SPEAKER_01]: You know, and the reality is this is a group of gold.

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[SPEAKER_00]: He I’d never seen Blanton’s gold, so they got a shelf in California.

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[SPEAKER_00]: So if he reached the guy,

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[SPEAKER_01]: I think the first time I saw Blint and Skull ever in the wild was in the Grand Cames because it wasn’t distributed in the US.

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[SPEAKER_01]: I was like, oh my god, what is that Blint’s.

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[SPEAKER_00]: So it’s a total bottle and all those EHL of barrel proof, which is so fucking good.

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[SPEAKER_00]: I’m like, oh yeah, I got the thing that’s irritating me now is.

16:02.371 –> 16:09.557
[SPEAKER_00]: The place, the grocery store that I go to, everything’s on the lock and key, and you have to go find someone to open the fucking cabinets.

16:09.897 –> 16:16.783
[SPEAKER_00]: So the other day when I really wanted to get some well-especially reserves for 30 bucks, I waited like 10 minutes, and I had to go pick up a kid.

16:17.143 –> 16:20.926
[SPEAKER_00]: So I could say longer, and I’m like, nobody came, and I’m like, this is fucking ridiculous.

16:20.946 –> 16:28.312
[SPEAKER_00]: Like I became like Karen, like I’m like, what’s the point of locking it up if you guys don’t come over to it, and the guys like, dude, I’m sorry, like we’re just really busy right now.

16:28.332 –> 16:29.293
[SPEAKER_00]: Like I’m fucking outta here.

16:29.553 –> 16:30.494
[SPEAKER_00]: I don’t need it that much.

16:31.374 –> 16:34.177
[SPEAKER_00]: I was like, dude, that was so, I’m like, are you getting 107 and T.C.

16:34.237 –> 16:37.400
[SPEAKER_00]: Andy’s like, not yet, but I’ll let you know, thank you.

16:37.420 –> 16:49.432
[SPEAKER_01]: So, so I think that one and the, we still, we just got in some weller, and I’m not to talk about specific numbers, but we got in a whole bunch of weller 12, a whole bunch of weller SR, and a very little bit of weller 107.

16:50.511 –> 16:53.535
[SPEAKER_01]: Okay, and I absolutely, what’s going on with this?

16:53.595 –> 16:56.558
[SPEAKER_01]: Why are we getting more CYPB than 107?

16:57.299 –> 17:08.833
[SPEAKER_01]: And he said, E, all of that stuff, you know, the seven, it’s about a seven year, eight year, it’s not agedated, but it’s around that area that all the really good ones that should be a 107 are going to barrel pits.

17:09.759 –> 17:11.860
[SPEAKER_01]: And I’m like, that makes sense.

17:12.080 –> 17:13.281
[SPEAKER_01]: So if it’s really good.

17:13.301 –> 17:13.741
[SPEAKER_00]: It makes sense.

17:13.941 –> 17:18.043
[SPEAKER_01]: They pull on a side to for the Weller barrel pit for a full-proof or a 107.

17:18.743 –> 17:21.125
[SPEAKER_01]: If it’s pretty good, it goes in a weller as far.

17:21.765 –> 17:26.927
[SPEAKER_01]: And then the other part of it, ages to five more years, one more years to weller 12.

17:27.388 –> 17:27.888
[SPEAKER_01]: And I’m like, yeah.

17:29.702 –> 17:32.923
[SPEAKER_00]: now which weeks which by the way, I haven’t seen a well of 12 forever.

17:33.283 –> 17:35.663
[SPEAKER_00]: What did I get poured in Hong Kong last week?

17:35.723 –> 17:36.943
[SPEAKER_00]: Well, or 12 everywhere.

17:37.283 –> 17:54.967
[SPEAKER_00]: Well, so that and then just and then then this year, I got two papy 23s, a B-tac Eagle Rare that we’ve seen and a papy 20 in London at SRP.

17:55.947 –> 17:57.407
[SPEAKER_00]: And if I would have and if I could have

17:57.945 –> 18:01.508
[SPEAKER_00]: front-loaded, more cash, I probably could have got more.

18:01.768 –> 18:09.235
[SPEAKER_00]: Like, I literally would take, I’m like, hey, you know, like, because I get, I get shown, you know, a price list and like, oh my God, like, for real?

18:09.455 –> 18:10.876
[SPEAKER_00]: He’s like, oh, yeah, I got a go over there.

18:10.916 –> 18:14.540
[SPEAKER_00]: Like, I go to the warehouse and I buy it, but it’s like, cash and carry.

18:14.960 –> 18:18.203
[SPEAKER_00]: And I was like, fuck, like, all right, you know, this situation’s not amazing.

18:18.703 –> 18:20.425
[SPEAKER_00]: But then I was like, hey, you got back.

18:20.705 –> 18:21.665
[SPEAKER_01]: Yeah, that was the thing.

18:21.685 –> 18:23.385
[SPEAKER_00]: He’s like, I’m not just buying for you, dude.

18:23.485 –> 18:26.166
[SPEAKER_00]: Like, that’s not your personal client here.

18:26.486 –> 18:28.166
[SPEAKER_00]: And I’m like, no, no, I appreciate everything.

18:28.206 –> 18:28.986
[SPEAKER_00]: That’s great.

18:29.386 –> 18:32.687
[SPEAKER_00]: And then I’m like, hey, he’s like, like, hey, do you want more Pappy 23?

18:32.727 –> 18:34.727
[SPEAKER_00]: I’m like, yeah, can you go, but you may two of them?

18:35.147 –> 18:38.148
[SPEAKER_00]: I mean, you’re talking about 360 pounds of bottle.

18:38.768 –> 18:39.108
[SPEAKER_01]: Yeah.

18:39.128 –> 18:39.928
[SPEAKER_00]: Just like 500 bucks.

18:40.548 –> 18:43.809
[SPEAKER_00]: Which is a great, and I’m just like, wait, what’s going on?

18:44.289 –> 18:47.269
[SPEAKER_00]: And because, you know, I ready was able to bevmo

18:50.791 –> 18:51.699
[SPEAKER_00]: I mean, they did already get it.

18:52.175 –> 18:54.476
[SPEAKER_00]: But yeah, they did a good thing where they’d be bundled.

18:54.536 –> 19:01.978
[SPEAKER_00]: And they let me mix, I bought a ton of dom and a ton of crystal, which I can just throw into my cave and, you know, full whenever.

19:02.618 –> 19:04.218
[SPEAKER_00]: But yeah, it’s an interesting time.

19:04.258 –> 19:19.463
[SPEAKER_00]: I mean, without the starter pack and also, let’s talk about, we chart it, you know, like there’s a lot of independent American whiskey guys coming hard and fast and a lot of them are really fucking good and so you’re affordable.

19:22.390 –> 19:24.432
[SPEAKER_01]: I think that might not be the future.

19:24.492 –> 19:31.697
[SPEAKER_01]: I think the big six, obviously, are great at what they do and will be great for forever and tell Sazarang buys them out.

19:31.777 –> 19:35.100
[SPEAKER_01]: I cannot believe we’re on form and decline that author by the way.

19:35.120 –> 19:35.800
[SPEAKER_00]: I’m not hearing it.

19:36.140 –> 19:46.869
[SPEAKER_01]: That was so odd because they, in my mind, make good whiskey but have been trending downward for a while while everyone else has been trending upward.

19:46.949 –> 19:48.069
[SPEAKER_01]: They were kind of the first

19:48.970 –> 20:11.153
[SPEAKER_01]: big shit to kind of roll over the crest of the bourbon boom close in the Cooperage laying off 800 people these are these are not small things in a in a little state like Kentucky and and their stock has been down I mean you know you could short brown for me last three years and you’d be up you know like so I mean I see on the Scotch whiskey side of it they’re not exactly killing it there.

20:11.963 –> 20:20.547
[SPEAKER_01]: No, so I thought what Brett I thought a sassrat came in and bullied Perno out of the deal, and then they were kind of a one-trick pony.

20:21.548 –> 20:24.569
[SPEAKER_01]: But offered, I thought they could have offered 3 billion less.

20:24.609 –> 20:27.931
[SPEAKER_01]: They offered a pretty fair number there in my mind.

20:27.971 –> 20:29.772
[SPEAKER_01]: I don’t see behind the screens.

20:30.412 –> 20:32.273
[SPEAKER_01]: But I asked a sassrat guy about that.

20:32.373 –> 20:35.795
[SPEAKER_01]: He said, we’re not even allowed to talk about that with our co-workers.

20:36.555 –> 20:38.616
[SPEAKER_01]: So I am not going to speak on this at all.

20:38.676 –> 20:39.896
[SPEAKER_01]: So I don’t know if it’s dead.

20:39.956 –> 20:42.897
[SPEAKER_01]: The irony is is by declining that number.

20:42.977 –> 20:45.737
[SPEAKER_01]: Sasterack will buy them in three years for five billion less.

20:45.917 –> 20:47.278
[SPEAKER_01]: That’s how I see it happen.

20:47.298 –> 20:51.039
[SPEAKER_01]: It’s going to happen because Sasterack is not slowing down.

20:51.219 –> 20:55.360
[SPEAKER_01]: And if you you look at people, the, oh, the bourbon boom is over.

20:55.420 –> 20:56.760
[SPEAKER_01]: It’s like not if you’re at buffalo

21:05.429 –> 21:05.629
[SPEAKER_01]: Yeah.

21:05.869 –> 21:08.711
[SPEAKER_01]: No, the bird booms not over if you’re Pablo at rare character.

21:10.533 –> 21:16.657
[SPEAKER_01]: There are people that are finding a way to not only do more, but do more better.

21:17.257 –> 21:19.038
[SPEAKER_01]: Yeah, that’s probably terrible.

21:19.078 –> 21:26.624
[SPEAKER_00]: Well, when I was going to roll over, yeah, when I was in Vegas, it was funny, you know, 2026 for the kids.

21:26.964 –> 21:30.867
[SPEAKER_00]: I said, you’ll go for, for 2026 is just do better.

21:31.869 –> 21:34.471
[SPEAKER_00]: Just do better whatever it is that’s it do better.

21:35.111 –> 21:36.292
[SPEAKER_00]: That’s all I expect to be you guys.

21:36.552 –> 21:39.154
[SPEAKER_00]: That’s it One more to turn around you get to do this shit.

21:39.694 –> 21:56.405
[SPEAKER_00]: Yeah, just do better But it was interesting because I was winners in Vegas a few weeks ago Pete came by and poured me that absolutely insane line up and I was like, oh, yeah, oh, yeah God, I was like maple So all of us the magma seal that that the other one the white and the something county

21:57.105 –> 22:10.816
[SPEAKER_00]: Man here club or whatever man the club and and and I was like I was like dude and and look at the pricing like this black maple hill is really not going to be that it’s of course the age ones will be expensive But like the non-A like the the basic ones.

22:11.177 –> 22:11.577
[SPEAKER_00]: I mean dude.

22:11.617 –> 22:17.702
[SPEAKER_01]: They’re going to make that brand cool again So Pablo was just here at the bourbon club a couple weeks ago

22:18.812 –> 22:19.312
[SPEAKER_01]: them stuff.

22:19.552 –> 22:19.993
[SPEAKER_01]: He came.

22:20.213 –> 22:24.195
[SPEAKER_01]: We were doing a barrel pick and a new rare character was coming.

22:24.235 –> 22:25.857
[SPEAKER_01]: We fixed some of rare character before.

22:25.897 –> 22:26.837
[SPEAKER_01]: We love their stuff.

22:26.857 –> 22:27.998
[SPEAKER_01]: The artwork is amazing.

22:28.018 –> 22:35.683
[SPEAKER_01]: You get to design your own artwork for the bottle and rare character shows up and it’s our rep and pop law.

22:36.490 –> 22:40.012
[SPEAKER_01]: And I’m like sitting here with like two of my buddies that own other bars here in town.

22:40.032 –> 22:41.373
[SPEAKER_01]: And we’re going to like split this barrel.

22:41.713 –> 22:42.814
[SPEAKER_01]: We need to pick in two barrels.

22:42.834 –> 22:45.916
[SPEAKER_01]: We pick a 10-year ride in 11-year bourbon.

22:46.476 –> 22:48.037
[SPEAKER_01]: And he’s got the maple hill out.

22:48.057 –> 22:48.738
[SPEAKER_01]: We’re trying that.

22:48.778 –> 22:50.059
[SPEAKER_01]: He’s got this other stuff out.

22:50.479 –> 22:51.239
[SPEAKER_01]: And we’re trying that.

22:51.740 –> 22:53.921
[SPEAKER_01]: And it’s like these 16-year products.

22:53.941 –> 22:55.082
[SPEAKER_01]: These 15-year products.

22:55.122 –> 22:59.505
[SPEAKER_01]: And he’s sourcing it from, I won’t talk about that because I’m still in this being form.

22:59.985 –> 23:03.067
[SPEAKER_01]: But he’s sourcing these whiskeys from big time places.

23:03.647 –> 23:04.488
[SPEAKER_01]: He’s not buying him.

23:04.868 –> 23:07.950
[SPEAKER_01]: He’s not buying them from some whatever you’ve never heard of.

23:08.490 –> 23:14.334
[SPEAKER_00]: No, because the story to him is really important, like, you know, the, what are they called the Providence on them?

23:14.354 –> 23:14.674
[SPEAKER_01]: Yes.

23:15.055 –> 23:15.395
[SPEAKER_01]: Yes.

23:16.215 –> 23:21.079
[SPEAKER_01]: So, I, I would love to ruin it for people, but he’s

23:24.941 –> 23:29.323
[SPEAKER_01]: And then he’s aging them for another five or six years to other 15, 16 years old.

23:29.723 –> 23:34.544
[SPEAKER_01]: And then he’s releasing them as the rare character stuff under his brand.

23:35.245 –> 23:38.686
[SPEAKER_01]: His stuff is so cool and so good.

23:39.206 –> 23:47.569
[SPEAKER_01]: And we’re paying about the same per bottle as we would for a woodford regular double oak pick.

23:48.029 –> 23:48.710
[SPEAKER_01]: Isn’t that nuts?

23:49.410 –> 23:52.572
[SPEAKER_01]: And didn’t you have that target, Croger’s Costco, everyone?

23:53.373 –> 23:55.675
[SPEAKER_01]: A rare character is so much cooler.

23:56.335 –> 23:57.636
[SPEAKER_01]: Nothing’s wrong with Woodford Reserve.

23:57.957 –> 24:03.961
[SPEAKER_01]: But a rare character is so much cooler at the same price point, an end year, rye, or an 11 year bourbon.

24:04.401 –> 24:11.647
[SPEAKER_01]: Then a woodford double oak that looks just like the one at Target, or Croger, or liquor bond, or whatever.

24:12.207 –> 24:30.962
[SPEAKER_01]: It’s like there’s just some brands that are getting it and I think drew it like drew it at will it and Pablo are like Omees and it’s very obvious because they’re both doing a very similar thing Just making these really cool like one off like everything’s almost a one off every time and then all I mean opened

24:31.753 –> 24:51.230
[SPEAKER_00]: They’re all being opened no drink and enjoy it because like because we all know there are so many of them So like this is not gonna be another way like I’ve like listen and no disrespect to the to the boys the unicorn auction Because I love their whole operation, but fuck me man some of these prices that I see on cobblestone and of course True stuff.

24:51.270 –> 24:52.511
[SPEAKER_00]: We were ready new with the pricing.

24:52.531 –> 24:57.175
[SPEAKER_00]: I’m like man like I really surprised that that one wasn’t open I really surprised that that one wasn’t open

24:57.615 –> 25:10.267
[SPEAKER_01]: Well, and it’s a really drew kind of hits the secondary market pretty head on to like we went down there picked a barrel for our charity actually a couple barrels of will it and they do this crazy tour where you like go through the whole place.

25:10.287 –> 25:12.890
[SPEAKER_01]: I’m sure you’ve done it and they’re just every place you go.

25:12.910 –> 25:14.251
[SPEAKER_01]: It’s like, oh, here’s the boiling line.

25:14.311 –> 25:15.733
[SPEAKER_01]: Here’s a pour of something rad.

25:16.053 –> 25:19.635
[SPEAKER_01]: You know, oh, and here’s where the fermentation takes our here’s a pour or something right.

25:19.955 –> 25:24.377
[SPEAKER_01]: So you have these like crazy cool pores about six or eight times all the way through the tour.

25:24.857 –> 25:29.079
[SPEAKER_01]: And then at the end of it, they let you buy all of the bottles that you’ve just had pours of.

25:29.679 –> 25:30.779
[SPEAKER_00]: I, I wish I would have had that.

25:30.839 –> 25:38.583
[SPEAKER_00]: I sat there and poke broke me up like, I was like, I was like, when I, when I sat at the restaurant in the restaurant, I said to Andrew, I’m like, hey, if I was in Diet of Maro, which one do I have to try?

25:39.163 –> 25:50.211
[SPEAKER_00]: Yeah, yeah, yeah, bringing out like some crazy like I’m like all right, we’ve got that like a final bottle and like all right, man Like I’m I’m pretty packed right here, but like is they one more and he bought out like a vintage old granddad He’s like

25:51.623 –> 25:54.785
[SPEAKER_01]: That’s cool that they carry other people stuff too because that’s what real bars do.

25:54.825 –> 25:56.126
[SPEAKER_01]: They don’t just sell their own stuff.

25:56.146 –> 26:14.478
[SPEAKER_01]: They carry anything good But at the end of it, you know, we’re buying these 16 year 18 year 14 year will it’s and they’re like 550 bucks 610 bucks 380 bucks a piece which is awesome for those bottles But it’s not like oh, I got it for 90 and I can flip it for 700

26:15.965 –> 26:19.286
[SPEAKER_00]: And so will it be a surprise they should.

26:19.466 –> 26:21.127
[SPEAKER_01]: Yes, he’s made it.

26:21.227 –> 26:30.090
[SPEAKER_01]: He’s made it where the only people that can really do that to her and then afford to buy everything at the end don’t care about flipping bourbing.

26:30.510 –> 26:31.811
[SPEAKER_01]: We’re going to open all of it.

26:31.971 –> 26:33.051
[SPEAKER_01]: You know what I mean?

26:33.071 –> 26:36.953
[SPEAKER_01]: And remember that cool to remember that cool place a true true is a super homie.

26:37.373 –> 26:37.873
[SPEAKER_00]: Oh, he was it.

26:38.073 –> 26:39.694
[SPEAKER_00]: He randomly showed up in Vegas.

26:39.734 –> 26:40.895
[SPEAKER_00]: I saw him for a couple of minutes.

26:40.915 –> 26:41.995
[SPEAKER_00]: He would happen to be in Vegas.

26:42.015 –> 26:43.976
[SPEAKER_00]: He came into Universal Whiskey.

26:43.996 –> 26:50.319
[SPEAKER_00]: I was actually standing with Dan from a barge town and I turned around and fucking next thing Drew’s is like, oh, I don’t like, Jesus.

26:50.599 –> 26:52.740
[SPEAKER_00]: Last time I saw you pop up with another in Paris.

26:53.100 –> 26:58.842
[SPEAKER_00]: And he’s like, yeah, he’s like, I’m like, because at Hong Kong, Whiskey Festival Drew was actually their Drew Mayo

27:00.843 –> 27:10.945
[SPEAKER_00]: Yeah, flies all the way out there to teach a master class on like to me on this like not the most amazing representation of this stuff that they make but like they ended up in Hong Kong.

27:11.185 –> 27:12.765
[SPEAKER_01]: Was it the Paul John stuff?

27:13.365 –> 27:16.066
[SPEAKER_00]: No, no, you was doing you was doing buffalo trays, but it was like rent.

27:16.126 –> 27:23.187
[SPEAKER_00]: It was like the grocery store selection, you know, like it’s bad dude like like you could have made a lot more money if you were down like the papies or something.

27:23.207 –> 27:26.348
[SPEAKER_00]: You know, like that’s why I’m charging for the master class.

27:26.683 –> 27:27.844
[SPEAKER_01]: Yeah, that makes sense.

27:28.004 –> 27:28.224
[SPEAKER_01]: Yeah.

27:28.565 –> 27:30.907
[SPEAKER_01]: Well, so we were talking about the age Taylor earlier.

27:31.307 –> 27:36.451
[SPEAKER_01]: Rumor is, again, I know this is on the record or anything on the internet’s for forever, but don’t quote me.

27:36.932 –> 27:42.136
[SPEAKER_01]: There were least in the season out and the or the sorry, the season would in the Kiritoke this fall.

27:42.977 –> 27:48.182
[SPEAKER_01]: And those will be released annually kind of in the same way the B tech and the Papi are.

27:48.342 –> 27:48.582
[SPEAKER_00]: Right.

27:49.001 –> 27:51.042
[SPEAKER_01]: So it’ll be a one once a year thing.

27:51.723 –> 28:01.069
[SPEAKER_01]: I’d love that, you know, I’m a capitalist and it’s frustrating as it is to see 5,000 bottles of something I’ve got 18 of in the gift shop per sale.

28:01.749 –> 28:04.531
[SPEAKER_01]: I’m all for capitalism.

28:05.191 –> 28:07.033
[SPEAKER_01]: And I think, Sazerac

28:08.059 –> 28:11.402
[SPEAKER_01]: alone if not with everybody else kind of figuring out that model.

28:11.862 –> 28:13.403
[SPEAKER_01]: We’ll crush the secondary market.

28:13.703 –> 28:15.364
[SPEAKER_01]: We’ll make things more available.

28:15.845 –> 28:18.287
[SPEAKER_01]: People will open them again and try them again.

28:18.467 –> 28:25.052
[SPEAKER_01]: And we’re talking about the stunt of the next generation really being in a bourbon and whiskey.

28:25.792 –> 28:28.354
[SPEAKER_01]: If you can’t afford it, then how are you going to try it?

28:28.434 –> 28:28.914
[SPEAKER_01]: You know what I mean?

28:28.954 –> 28:36.238
[SPEAKER_01]: And so Sassarac will make El Martini affordable again, like it was when we were in our counties.

28:36.838 –> 28:40.881
[SPEAKER_01]: And then everybody will get to try this good stuff, because it really is good, period.

28:41.361 –> 28:49.606
[SPEAKER_00]: I mean, I am so down with all of that, because as far as my filets, the secondary market should exist for rare,

28:53.842 –> 29:00.944
[SPEAKER_00]: Like vintage, like my McCallan 30 blue box, my original Santorries, the old school he bee keys.

29:01.204 –> 29:07.786
[SPEAKER_00]: When he bee keys did the artist series, I knew that there was only 245 bottles, of course I’m buying at 30 year old.

29:08.567 –> 29:09.587
[SPEAKER_00]: Of course I’m buying that.

29:09.847 –> 29:12.348
[SPEAKER_00]: Do I expect to get mega rich on that?

29:12.448 –> 29:12.928
[SPEAKER_00]: Not at all.

29:13.148 –> 29:15.509
[SPEAKER_00]: Do I even think about the future when I sell all this stuff?

29:15.909 –> 29:16.229
[SPEAKER_00]: Never.

29:16.369 –> 29:20.090
[SPEAKER_00]: But I do look at an investment and say, I believe there’s upside in that.

29:20.790 –> 29:29.573
[SPEAKER_00]: I think that because of COVID and the scarcity, et cetera, et cetera, and the lack of planning, we got this like, we got these people that should go get a job.

29:29.633 –> 29:36.955
[SPEAKER_00]: I mean, I think that the same guys that were flipping blanthons two months ago, the same guys I see sitting outside target right now waiting for the Pokemon release.

29:38.210 –> 29:39.951
[SPEAKER_01]: Yeah, they were the beanie baiting people.

29:39.971 –> 29:41.612
[SPEAKER_00]: You know, like I’m like dude, like that’s great.

29:41.632 –> 29:47.975
[SPEAKER_00]: Like they sit out there, like cool dude, like you chosen not to go into work force and you’re good making, you know, five dollars upside on everything.

29:48.255 –> 29:49.416
[SPEAKER_00]: Hey, I’m not knocking the hustle.

29:49.556 –> 29:50.136
[SPEAKER_00]: It’s all good.

29:50.777 –> 29:55.199
[SPEAKER_00]: You know, it was like not not for the whiskey that should always have been opened.

29:56.180 –> 29:58.301
[SPEAKER_01]: Always, always and share, you know.

30:00.022 –> 30:12.886
[SPEAKER_01]: I got a 56-wild turkey and a 58-gimbing bowling pin off of Facebook thing for personal uses and I got the new gym being bowling pin that came out.

30:12.946 –> 30:16.167
[SPEAKER_01]: I wanted an old one to see how it compared the new one’s better.

30:16.327 –> 30:17.447
[SPEAKER_01]: Honestly, the new one’s better.

30:17.467 –> 30:21.048
[SPEAKER_01]: The old one’s just older and more expensive and kind of cool because it’s all

30:21.628 –> 30:28.195
[SPEAKER_00]: But, well, that’s what I was discussing and you say that because when I was with Harlan years ago, I said you’ve been doing this for 30 something years.

30:28.795 –> 30:30.517
[SPEAKER_00]: Oh, what’s the difference now?

30:31.017 –> 30:41.367
[SPEAKER_00]: And then say, well, technology is giving you a cleaner whisk it, um, it’s picking up all the impurities and the weirdness that we didn’t catch back then.

30:42.355 –> 30:53.862
[SPEAKER_00]: And I’m not saying it’s better or worse, but you’re getting the cleanest whiskey you probably ever drank as far as like, it’s exactly as we meant it to be and they have no like, okay, it’s okay, you know, all of that.

30:54.842 –> 31:12.176
[SPEAKER_01]: I opened up a couple of, I got a couple of 1950s old forces and two, if you remember, almost everything before the 2000s was like 80 proof, 86 proof, you’re not getting any, you’re not getting any barrel strength, you’re not getting any single barrels, getting these big batch low proof, you know, some of it’s good.

31:12.556 –> 31:18.901
[SPEAKER_01]: I had this fits a weller that was amazing from the 70s in America’s cup anniversary bottle, which was incredible.

31:19.722 –> 31:44.442
[SPEAKER_01]: But these 50 old forsters I opened up and I was going to do them in like a tasting and you know we had all the king of Kentucky and all the new high-end stuff We’re going to end with one of these old rare bottles You know comes in a cool to canter and all that I opened it up about an hour before the event and I tried it and I was like this tastes like moth balls This tastes like my grandparents basement this tastes awful

31:45.747 –> 31:50.648
[SPEAKER_01]: But like it wasn’t cheap, you know, there are a couple of grand apiece for a 50’s old forest or whatever.

31:50.688 –> 31:52.108
[SPEAKER_01]: Yeah, and I’m like, all right.

31:52.168 –> 31:53.289
[SPEAKER_01]: So how do I do this?

31:53.389 –> 32:04.211
[SPEAKER_01]: And I just remember the story, this this evening that I had in DC where we bought a bottle of white star whiskey that was pre-prohibition era from Bardstown.

32:04.331 –> 32:07.432
[SPEAKER_01]: Never heard of white stars trying to figure out where in Bardstown come from.

32:07.832 –> 32:09.112
[SPEAKER_01]: Can never really get all that.

32:09.852 –> 32:14.015
[SPEAKER_01]: But we’re sitting there at Jack Rose in DC and we’ve got this bottle.

32:14.035 –> 32:25.523
[SPEAKER_01]: My cousin was not graduating, he was going to promote it to captain in the army and it was a pretty, pretty big deal and we started talking to the guys about this bottle and they’re like, yeah, white star was he.

32:25.563 –> 32:31.668
[SPEAKER_01]: It’s like a two-year bourbon, a four-year bourbon, something low from 1907 or whatever they got fought.

32:32.288 –> 32:38.332
[SPEAKER_01]: of this state sale from a warehouse company in New York, and I’m like, why have I heard a white star whiskey?

32:38.412 –> 32:44.155
[SPEAKER_01]: And I, of course, had until he goes, this was going to be the well-verb and on the Titanic.

32:45.056 –> 32:47.797
[SPEAKER_01]: Oh, and the Titanic never got to New York.

32:48.097 –> 32:52.340
[SPEAKER_01]: And so it never got paid for it, never got loaded on a ship, sat in a warehouse for forever.

32:52.780 –> 32:54.521
[SPEAKER_01]: Somebody died and got auctioned off.

32:55.142 –> 32:56.983
[SPEAKER_01]: It was one of the worst whiskeys I’ve ever had.

32:57.865 –> 33:08.791
[SPEAKER_01]: but it was from 1907 or 1908 or whenever, and it was supposed to go on the Titanic, and the story was cool, and the night was awesome, and we still talk about that.

33:10.072 –> 33:17.156
[SPEAKER_01]: And so sometimes the not best whiskeys are some of the better nights in the better stories, you know?

33:17.663 –> 33:25.226
[SPEAKER_00]: Well, I was in, I was in at Bardstown, Burr, when many, many years ago, and I was in the back in the vintage library, and I had a whole spot there.

33:25.346 –> 33:35.370
[SPEAKER_00]: And yeah, and Dan had just bought a bunch of these old, Jim Bean, like, phone phones, you know, like, the phone decanters?

33:35.550 –> 33:40.453
[SPEAKER_00]: Yeah, and he’s like, and I had Bill Bean with me and he’s like, let’s pop what open.

33:41.073 –> 33:45.435
[SPEAKER_00]: And Bill’s kid, oh, who works at McTers, he took the first sip and he’s like,

33:46.495 –> 33:53.762
[SPEAKER_00]: This is 1,000% oxidized, and Dan is like, fuck, he’s like, oh, I got six.

33:53.782 –> 33:55.624
[SPEAKER_01]: I got to hope the rest is going to be okay.

33:56.024 –> 34:07.094
[SPEAKER_00]: You know, I get rid of this, the gamble when you buy these vintage whiskeys, you know, like the, the corking, the ceiling and everything, you know, they weren’t meant to be sitting around.

34:07.114 –> 34:09.396
[SPEAKER_00]: The 100 years later, you know, they were meant to be done.

34:10.197 –> 34:15.381
[SPEAKER_01]: What, and the fact is, is they were putting him in the decanters because the whiskey itself wasn’t selling.

34:15.781 –> 34:21.506
[SPEAKER_01]: So they had to put him in these decanters to sell the whiskey, which means that the whiskey wasn’t collectible.

34:21.526 –> 34:25.049
[SPEAKER_01]: It was supposed to be open and drank and then you would collect the empty bottles.

34:25.429 –> 34:25.589
[SPEAKER_01]: Yep.

34:26.009 –> 34:31.374
[SPEAKER_01]: And so like, you look back at like, what whiskey wasn’t until whiskey became valuable?

34:32.154 –> 34:38.319
[SPEAKER_01]: It was supposed to be a night of socializing or maybe a couple, maybe you don’t drink a whole bottle at a night, maybe you drink in green nights.

34:38.819 –> 34:42.602
[SPEAKER_01]: But it was supposed to be something that was used up.

34:42.782 –> 34:48.066
[SPEAKER_01]: It was never made to be, oh, I’m going to keep this on a shelf for 30 years, you know.

34:48.963 –> 34:51.846
[SPEAKER_00]: Well, and more, how about, you know, we’re seeing crazy stuff coming on.

34:51.866 –> 35:00.935
[SPEAKER_00]: I mean, listen, I’m excited of everything that I’m seeing to be honest, like, I’m also more picky than I ever was, which is totally okay.

35:01.476 –> 35:01.836
[SPEAKER_00]: Yeah.

35:01.936 –> 35:06.501
[SPEAKER_00]: Well, like, like, I said to Peter, and this is not, you know, we’re not turning this into a rare character.

35:06.921 –> 35:08.503
[SPEAKER_00]: Sazorex show, even though it is.

35:09.003 –> 35:09.563
[SPEAKER_01]: I’d be quiet.

35:09.643 –> 35:10.283
[SPEAKER_01]: I’d be quiet.

35:10.663 –> 35:11.584
[SPEAKER_00]: I’d be quiet.

35:11.624 –> 35:12.084
[SPEAKER_00]: I’d be quiet.

35:12.104 –> 35:18.145
[SPEAKER_00]: I’d be just drinking this stuff and be totally okay for the amount that I end of course Mictors, you know like I just had the new Mictors release.

35:18.165 –> 35:19.005
[SPEAKER_00]: It’s fucking delicious.

35:19.506 –> 35:20.366
[SPEAKER_00]: I know they’ve got to dig it.

35:20.386 –> 35:22.326
[SPEAKER_00]: They’ve got to have that much right now.

35:22.686 –> 35:28.308
[SPEAKER_00]: Yeah, I mean I I grabbed the last bottle in Hong Kong because they can sell bottles at the show.

35:28.808 –> 35:30.088
[SPEAKER_00]: The Mictors guy, Ethan.

35:30.528 –> 35:37.450
[SPEAKER_00]: He had he had a PFG up there that was open that you could taste and then he had drink all of that

35:38.150 –> 35:42.934
[SPEAKER_00]: But then he had a bottle of full bottle and I’m like, hey, I didn’t know how it works.

35:42.974 –> 35:45.276
[SPEAKER_00]: You know, like I’m like, hey, can I buy the bottle?

35:45.616 –> 35:47.958
[SPEAKER_00]: And he’s like, yeah, bro, it’s the last bottle in Hong Kong.

35:48.878 –> 35:59.506
[SPEAKER_00]: And I think I bought it for the equivalent of 167 dollars or something with the exchange rate.

35:59.967 –> 36:00.587
[SPEAKER_00]: I don’t like these.

36:00.627 –> 36:04.130
[SPEAKER_00]: I’m like, I go all the way to Hong Kong to come back with a bomb burger, pfg.

36:04.150 –> 36:05.010
[SPEAKER_00]: I mean, they’re fucking nuts.

36:06.976 –> 36:09.519
[SPEAKER_00]: I’ve never seen a cocktail program.

36:19.473 –> 36:22.815
[SPEAKER_00]: all their hard effort to in the cocktail world is paying off.

36:23.496 –> 36:25.257
[SPEAKER_00]: I mean, I was with Sikinder.

36:25.477 –> 36:27.439
[SPEAKER_00]: I’m with Sikinder at the Mictus table.

36:27.779 –> 36:28.760
[SPEAKER_00]: And he’s just raving.

36:28.800 –> 36:29.760
[SPEAKER_00]: He’s like, oh my God.

36:30.301 –> 36:30.841
[SPEAKER_00]: Oh my God.

36:31.161 –> 36:31.442
[SPEAKER_00]: Oh my God.

36:31.462 –> 36:32.362
[SPEAKER_00]: I think that’s right.

36:32.923 –> 36:35.745
[SPEAKER_01]: I think Joe is just such a class act.

36:35.785 –> 36:37.326
[SPEAKER_01]: And it just stems all the way down.

36:37.346 –> 36:40.548
[SPEAKER_01]: You know, obviously our boy shot and Dan McKee.

36:40.808 –> 36:46.993
[SPEAKER_01]: Their whole company is just like, if we ever make something bad, we just won’t ever sell it.

36:47.653 –> 36:49.215
[SPEAKER_01]: 100%.

36:49.595 –> 36:51.737
[SPEAKER_01]: It’s almost like they don’t care about money.

36:51.897 –> 36:56.681
[SPEAKER_01]: I know they do, but it’s more about the principle of burden with mickers.

36:57.162 –> 37:02.466
[SPEAKER_01]: And so I recommend them every time I can recommend them.

37:02.606 –> 37:04.968
[SPEAKER_00]: I mean, you know, you know, I like it.

37:05.049 –> 37:06.530
[SPEAKER_00]: And it’s incredible.

37:07.090 –> 37:09.833
[SPEAKER_00]: I mean, I had buddies in town from Austin that I hadn’t seen forever.

37:10.293 –> 37:14.157
[SPEAKER_00]: and we did a whole vertical because they’re like huge into mixtures and the ride.

37:14.177 –> 37:19.301
[SPEAKER_00]: I think I did like 20, 20 through 20, 25, like six bottles and they were like fully fuck.

37:19.782 –> 37:22.564
[SPEAKER_01]: And look at that, like that’s like that’s how Nickers would do it.

37:22.584 –> 37:26.407
[SPEAKER_01]: We went up there that that’s my staff up there for like an education class.

37:27.088 –> 37:31.249
[SPEAKER_01]: And it’s a bunch of management, a bunch of bartenders at the Bourbon Club.

37:31.309 –> 37:35.589
[SPEAKER_01]: And then there’s some like eight or 10 college kids that work at the college bar.

37:36.170 –> 37:39.330
[SPEAKER_01]: And they’re breaking out the 20 year, the 25 year celebration.

37:39.350 –> 37:40.950
[SPEAKER_01]: I’m like, I don’t know if everyone needs to try this.

37:41.350 –> 37:43.931
[SPEAKER_01]: But that’s not how matrices they like, we want everyone to try this.

37:44.391 –> 37:47.411
[SPEAKER_01]: No, you know, you want you to try it because you’ll sell it after you try it.

37:47.892 –> 37:51.672
[SPEAKER_01]: And these, you know, 21 year old girls are like, oh my god, I didn’t think I like the Bourbon.

37:51.712 –> 37:54.273
[SPEAKER_01]: And I’m like, yeah, that’s a very, very, very important thing.

37:56.897 –> 37:58.922
[SPEAKER_00]: It’s good, it’s very good, yeah.

37:59.022 –> 38:00.084
[SPEAKER_00]: He’s really good by the way.

38:00.104 –> 38:02.991
[SPEAKER_00]: We’ve crushed about as much time as I think my listeners can listen.

38:04.095 –> 38:05.617
[SPEAKER_00]: I’ve been watching my stats lately.

38:05.657 –> 38:09.100
[SPEAKER_00]: The minute you go over like 30 minutes, they fall off pretty quickly.

38:09.120 –> 38:14.945
[SPEAKER_00]: I mean, I think we’d be safe to say the moral of the story is, go find some good bourbon.

38:14.965 –> 38:16.386
[SPEAKER_00]: We gave you a good idea.

38:16.406 –> 38:24.354
[SPEAKER_00]: You’re gonna see most, you’re gonna see, you’re gonna have access that you just started drinking bourbon to some of the greatest hits of Sazarak.

38:24.794 –> 38:28.838
[SPEAKER_00]: freely available for you to go grab, open them up, drink them.

38:29.438 –> 38:31.180
[SPEAKER_00]: death to the secondary market?

38:31.640 –> 38:31.920
[SPEAKER_00]: Absolutely.

38:31.940 –> 38:33.061
[SPEAKER_00]: We love for a character.

38:33.101 –> 38:33.782
[SPEAKER_00]: We love will it?

38:33.802 –> 38:34.582
[SPEAKER_00]: We love makers?

38:34.803 –> 38:35.904
[SPEAKER_00]: Would that be a good summary?

38:36.524 –> 38:37.925
[SPEAKER_00]: I mean, of course, other players.

38:38.245 –> 38:39.206
[SPEAKER_00]: I’m not this kind of like it.

38:39.226 –> 38:48.774
[SPEAKER_00]: This is not the bill and oh, but if you’re coming into the world right now to drink bourbon, there’s never been a better time for you to get some high quality at great price whiskey.

38:49.515 –> 38:51.036
[SPEAKER_01]: Not in the last 10 or 15 years, 100% agree.

38:53.796 –> 38:56.157
[SPEAKER_00]: Well, I can’t thank you as usual for coming on, dude.

38:56.377 –> 38:58.338
[SPEAKER_00]: I eventually will make it out of hang out with you.

38:58.358 –> 39:01.939
[SPEAKER_00]: I thought the way it probably would be easier if you just come to me with Hong Kong next year.

39:02.540 –> 39:05.501
[SPEAKER_00]: Yeah, if you think out there, thank you everyone for listening.

39:05.661 –> 39:07.162
[SPEAKER_00]: I appreciate all of you.

39:07.482 –> 39:09.062
[SPEAKER_00]: We just gonna keep having fun here.

39:09.122 –> 39:10.563
[SPEAKER_00]: Thank you, my brother, for coming back on.

39:11.103 –> 39:17.306
[SPEAKER_00]: And definitely if you’re in Kentucky, go visit, go visit Eric, his team, like they just, this passion there, man.

39:17.666 –> 39:18.887
[SPEAKER_00]: There’s a lot of great passion.

39:19.267 –> 39:19.947
[SPEAKER_00]: Thanks, brother.

39:20.147 –> 39:24.059
[SPEAKER_00]: I’ll chat to you soon, peace out, and we’ll talk to everyone soon, and that is a wrap.