@RolexWhisky – Blog

Dennis Steckel: The AMRUT Whiskey Story

Dennis Steckel: The AMRUT Whiskey Story

Dennis Steckel is a passionate whiskey enthusiast and the founder of the AMRUT Fever Facebook group. He has a deep love for AMRUT whiskey and has developed a close relationship with the brand. Dennis has been involved in the whiskey industry for many years and has...

Travel Bar in Brooklyn: A Whiskey Lover’s Paradise

Travel Bar in Brooklyn: A Whiskey Lover’s Paradise

Michael Vacheresse, owner of Travel Bar in Brooklyn, shares his passion for whiskey in this episode of the Rolex Whiskey Passion Project. He discusses his first experiences with whiskey, the evolution of the whiskey scene in fine dining establishments, and the growth...

From Tastings to Ambassadorships and Legendary Moments

From Tastings to Ambassadorships and Legendary Moments

Neil Strachan is a whiskey enthusiast and former brand ambassador for Brown-Forman. He has a deep passion for whiskey and has had the opportunity to taste and experience some of the finest whiskeys in the world. Neil has worked in the hospitality industry and has...

The Rise of Whiskey Influencers and Celebrity Endorsements

The Rise of Whiskey Influencers and Celebrity Endorsements

To understand what makes a whiskey influencer, we need to look beyond just the number of followers. While having a significant following is important, it's not the sole indicator of influence. Unfortunately, the rise of paid followers has muddied the waters. Some...